Today host Karl Stefanovic put himself in the firing line on KIIS FM's Kyle & Jackie O show on Thursday morning, where he was grilled on his new playboy lifestyle.
"Who's looking after his image? His image is in tatters," host Kyle Sandilands joked with listeners ahead of Stefanovic's appearance, hinting at the blunt questions to come.
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Karl Stefanovic's bad year
Getting skewered by tabloids and crashing in the ratings, Today's Karl Stefanovic is having a bad year.
The Nine star's private life has been clambered over by tabloids ever since he split from his partner of 21 years Cassandra Thorburn last year.
The 42-year-old, who has since been dating model and shoe designer Jasmine Yarbrough and photographed holidaying on friend James Packer's yacht, has even faced claims that his personal drama may have contributed to Today losing ground to Sunrise in the heated breakfast TV ratings wars.
Stefanovic was on the radio show to promote his new Nine reality show This Time Next Year, which follows guests over 12 months as they attempt to achieve life-changing goals.
"You should've put yourself in this," Sandilands grilled Stefanovic, although the typically self-deprecating star shunted interest in his private life.
"I never expect them to be there, I'm a boring guy," he said about being regularly caught unawares by hungry tabloid paparazzi.
"As Jasmine always points out to me, 'You're not f---ing Brad Pitt.'"
He also denied any interest in potentially cashing on his memoirs, saying "I'm never going to do a book; I don't think what I've seen or what I do is interesting", and rumours that he was planning a family with Yarbrough.
"We haven't really talked about [babies]," he said, "and if we had, I'd never tell you."
He also slammed claims of any hard-partying taking place on Packer's superyacht, the Arctic P.
"It's ridiculous, the speculation," he said, defending the billionaire."It's very relaxed... He's always doing business, and I'm very proud to call him one of my friends.
"There's a lot of rubbish out there," he added.
"Don't believe everything you read, and don't believe the photographs either – I'm not really that fat."
The TV star had previously lashed out at interest in his private life, earlier this month telling Stellar magazine he was shocked at "betrayals" from his own family and friends, who had shared personal details with the press.
"When it first happened, it was so intense I was frightened to go outside. I don't mean that in an unmanly way, but I can't stand that kind of attention," he said.
"TV's very controlled. When your personal life is completely overrun by things out of your control and your life is under a microscope, it's like 'God, I can't even walk without thinking I'm going to trip over.'"
Kyle & Jackie O are BACK NOW & after 7 @karlstefanovic TAKES OVER! So much to discuss! #KJShow #KIIS1065 pic.twitter.com/T8u4xWcIKt
— Kyle and Jackie O (@kyleandjackieo) July 26, 2017