Retail -- the final step in the distribution of merchandise -- is a huge sector in Canada, employing nearly two million people. Though popular establishments consist of automotive dealerships, furniture stores, supermarkets, and clothing shops, others include office supplies stores, gas stations, sporting goods stores, building material dealers, and electronics and appliance retailers. While these are all examples of store retailers, -- selling from a specific location to attract a high volume of customers -- the retail sector also includes non-store retailers who use infomercials, in-home demonstrations, temporary displays, and door-to-door methods to sell goods.
Retail positions include sales associates, store managers, district managers, and those who stock the shelves. The main responsibility of these individuals is to ensure customers have a pleasant experience and find the product or service they need. As an ambassador for a company or brand, retailers should be friendly and obliging with great customer service skills, as well as professionalism. To be able to respond to the inquiries of patrons, they should have a good knowledge of the retail establishment they work in.