Via Hak Mao, the latest viral video smash to make you shake your head in awe and admiration.
Weezer's video for their current single, "Pork and Beans", has been viewed 2.3 million times on YouTube since it was posted only three days ago, and I feel old and out of touch because I barely recognise about three of the YouTube phenomenons brought in to bring sparkle to the video.
Wired Magazine's blog has more on this very clever marketing campaign by Weezer.