As much as I'd like to think that my sitemeter sighting has uncovered a hitherto unknown connection between midlands footie and non-market socialism - Romeo Zondervan and Martin Jol sent by Cajo Brendel to the Black Country in the early 80s to form a Council Communist cell, perhaps? - I'm guessing the person googling was looking for this 'William' Morris.
Maybe they'll pop back to the blog and put us all straight?