Webcast recap: What data science can learn from open source development

data_science

Last week, Solutions Engineering Manager Aziz Shamim sat down with Datascope Analytics’ Jess Freaner to talk about how data scientists are uniquely positioned to adopt best practices from both science and software—and how her team is using open source practices to enhance collaboration and results. In case you missed it, here's a recording of the webcast, along with a few of our takeaways.

Watch the webcast

Highlights

Transparency and openness are essential to Datascope’s success.

Feedback and collaborative knowledge-sharing are hallmarks of successful open source projects. Similarly, transparency and constant communication with clients is key to the success in data science according to Jess. Other practices that cross over from open source include frequent check-ins and reviews, shared documentation, and “reference code” that keeps the Datascope Team and clients on the same page.

Data scientists can benefit directly from open source.

At Datascope, teams contribute regularly to open source projects. They also maintain and develop projects of the own, including Textract, a library that extracts text from difficult documents to work with, such as PDFs, and traces, “a library for dealing with unevenly spaced time series that’s quite handy when efficiently working with sensor data.” Building on the knowledge shared by industry peers, Datascope can move their open projects beyond what could they could have accomplished in a vacuum.

Data scientists can start using open source practices today.

Jess and Aziz also shared four key areas of focus for teams wanting to get started with open source. In short, open source can help teams be more iterative, modular, hypothesis-driven, and human-centered. Integrating these concepts into your data science practice can help your team solve problems in a more holistic, collaborative, and agile way.

Hear more from Jess and Aziz in our webcast recording.

Making it easier to grow communities on GitHub

Open source is all about building communities around shared challenges. Thanks to some subtle (and not so subtle) improvements in the past few months, it's now easier to make your first contribution, launch a new project, or grow your community on GitHub:

Contributor badges

One of the best ways to grow your community is to welcome new contributors. To make it easier to identify when a user is new to your project, maintainers now see a "first-time contributor" badge when reviewing pull requests from users that have not previously contributed to the project.

screen shot 2017-07-24 at 3 14 45 pm

Once the pull request is merged, you will see a "contributor" badge on the user's comments. In addition to being a badge of pride for contributors, the additional flag can also help maintainers better separate signal from noise in lengthy or heated discussions. This information is also exposed via the GraphQL API as the issue, pull request, or comment's authorAssociation.

Easier open source licensing

You've been able to select an open source license template for a while. Now, when you click the "add a license" button from your community profile, or begin adding a LICENSE file via the web editor, you'll be presented with a new license picker:

Open source license picker

The license picker offers a brief overview of the license as well as the full text, and allows you to customize any applicable fields before committing the file or opening a pull request.

Simpler email privacy

Joining a community and making your first contribution can be intimidating. For one, not everyone wants their personal information to be public, often inadvertently the default workflow for many Git online tutorials.

While you've been able to hide your email while performing web-based commits for a number of years, and block pushes that expose your email address more recently, now, when you check the "keep your email address private" option in your email settings, we'll also prevent your email from displaying in places like on your profile, in search results, or via the API so that you can contribute more confidently.

email privacy settings

We've also made "keep my email private" the default for new users going forward, and regardless of your email privacy settings, your email address will never be visible to logged out users.

Better blocking

Not every open source interaction is a positive one. If you navigate to a repository and someone you've blocked is a prior contributor, we'll show you a warning so that you can make an informed decision if you'd like to contribute to the project or not:

blocked prior contributor warning

In addition to repositories you own, blocked users are now no longer able to comment on issues or pull requests you author in repositories owned by organizations or other users.

We hope these improvements will help you make your first contribution, start a new project, or grow your community. If you have any questions, check out the building a strong community documentation or get in touch.

Introducing Soft U2F, a software U2F authenticator for macOS

Soft U2F - Software U2F authenticator for macOS

In an effort to increase the adoption of FIDO U2F second factor authentication, we're releasing Soft U2F—a software-based U2F authenticator for macOS.

Soft U2F currently works with Google Chrome and Opera's built-in U2F implementations, as well as with the U2F extensions for Safari and Firefox.

When a site loaded in a U2F-compatible browser attempts to register or authenticate with the software token, you'll see a notification asking you to accept or reject the request. You can experiment on Yubico's U2F demo site:

U2F authentication with Soft U2F

And as of today, you can download the Soft U2F installer and configure it for use with your GitHub account.

Interested in learning more? Head over to our Engineering Blog and read more about the motivations for the project plus the security considerations of hardware vs. software key storage.

Helping secure FOSS and the internet: our $100,000 donation to the Internet Bug Bounty

image

A little over three years ago, we launched our Security Bug Bounty Program, a way to reward security researchers who help make GitHub more secure by reporting vulnerabilities in our platform. Today, we're taking another step to support this type of effort on a much bigger scale. Along with Facebook and the Ford Foundation, we've donated $100,000 to the Internet Bug Bounty (IBB) to make the internet safer by catching more vulnerabilities in internet infrastructure and open source software.

How many vulnerabilities has the IBB found?

The IBB is responsible for awarding over $616,350 for more than 625 valid vulnerabilities in some of the most important software the internet community uses including RubyGems, Ruby, Phabricator, PHP, Python, and OpenSSL—$150,000 was awarded for over 250 vulnerabilities in last year alone. So far, $45,000 of hackers' bounties have been donated to organizations like the Electronic Frontier Foundation, Hackers for Charity, and Freedom of the Press Foundation.

How will the IBB use the donations?

Guidelines, bounties, and policies are decided by a volunteer panel selected from the security community. The panel will use the $300,000 to expand the scope of the IBB in two ways: a new Data Processing Program to "encompass numerous widespread data parsing libraries as these have been an increasing avenue for exploitation" and an expansion of "coverage of technologies that serve as the technical foundation of a free and open Internet, such as OpenSSL."

We're excited to support the IBB's vision and can't wait to see this initiative grow.

Learn more about the Internet Bug Bounty

Sign up for our webcast series: How GitHub uses GitHub

From product design mocks to user help content, GitHub teams use GitHub to build just about everything—and they're often collaborating across different timezones. As we continue to build products that fit all of your team's use cases, we're sharing insights into what's worked (and what hasn't worked) for our team's unique challenges in a new webcast series.

Each webcast will include approximately 40 minutes of tips from our team and 10 minutes of Q&A. Sign up for the ones you'd like to attend below.

Series schedule

July 25: Communicating with issues

In this session, you'll get the training we give new team members when they join GitHub. We'll cover strategies for clear communication, visual structure in issue comments, and how to facilitate discussion. These strategies are integral to how our team uses InnerSource and may help your team's InnerSource approach.

Sign up

August 22: Communicating with remote teams

Hear from two of our seasoned managers as they share how we pattern our work to build tools with 60% of our team members being remote. We'll cover communication patterns, the tools we use, and the cultural elements that contribute to more successful collaboration across timezones.

Sign up

September 26: Managing your teams

Sign up for this webcast to receive pratical tips from GitHub managers on how they create workflows that help employees do their best work. You'll learn how to use more GitHub features for managing your team and how to increase productivity with integrations. Finally, you'll learn how to measure your team's success on GitHub, and maybe get introduced to some new ways to celebrate your success.

Sign up

October 24: Managing your projects

In this session, you'll learn how to manage projects using GitHub features like projects, milestones, labels, and assignees. While these are tools we rely on at GitHub, we realize that some project managers need tools with a few more features, so you'll also get an overview of project management solutions in GitHub Marketplace. You'll leave this webcast ready to take your Github projects to the next level.

Sign up

November 28: Writing documentation for your projects

GitHub isn't just for software. Documentation teams use GitHub to create and publish everything from books to user help content. We'll share how we've adapted the GitHub flow to effectively meet our content creation needs. Whether you're on a team of writers or a solo developer, this webcast will introduce you to creating better documentation with GitHub.

Sign up

webcast-social-card

SUPPORT file support

You write software so that others can use it, but no software is perfect, and sometimes users have questions or run into trouble. To better direct users to dedicated support channels, you can now describe your project's support resources in a SUPPORT file.

SUPPORT files work just like CONTRIBUTING files. They can live in your repository root, .github/, or docs/ folder, and will be displayed throughout GitHub such as above the new issue form:

screenshot of the pre-issue SUPPORT file prompt

Instead of describing how to contribute to the project like CONTRIBUTING files do, SUPPORT files can be used to direct users to dedicated support resources, such as community forums, FAQ documents, or corporate support channels.

For more information, see the SUPPORT file documentation, and of course, you can always contact GitHub Support if you have any questions.

The GitHub Diversity Report

Today I am pleased to share our second annual Diversity Report. While we are working every day internally to make GitHub the most inclusive company it can possibly be, this report represents our commitment to the community to be transparent and accountable for continued progress.

This year, we saw growth across key indices as we welcomed more employees from a wide range of backgrounds into the company. Most specifically, we experienced a 2% growth in each of our Black and Asian communities and doubled our percentage of transgender and genderqueer employees (from 1% to 2%). We are extremely proud of this growth, and it is a result of commitments we made last year—commitments to improving our hiring practices and to our community partners who help keep the pipeline robust. While we are cautiously optimistic about our progress year-over-year, there is still a long way to go toward better representation in our company and in the entire sector.

One interesting data point we examined this year is around retention. As we look at our overall attrition rates, there is no significant difference among gender, race, or ethnicity in terms of who is staying with or leaving the company. This is a metric we will continue to keep an eye on and one that we will use to hold ourselves accountable as we build a more inclusive culture. We encourage other companies to do the same.

There are still places where we have more concentrated work to do. Specifically, we lost a percentage point in women in leadership. In addition, we would have liked to have seen stronger growth of people of color in leadership roles beyond a 2% gain.

Something I am proud to announce as part of our overall efforts is the creation of an Office of Employee Experience and Engagement, which will be led by Merritt Anderson. This office will be responsible for employee advocacy, diversity and inclusion, learning and development, and overall workplace experience. In her leadership position as a VP, Merritt will sit on the executive team and we will work together to improve the full experience of GitHub employees from recruitment through the end of their tenure. We continue to commit ourselves to improving employee experience for all people from all backgrounds. This builds on the good work of the Social Impact Team, a team that has strengthened us as a company over the past two years.

You can toggle through the report below to compare our progress year-over-year. My statement from last year can be found here.

Onward,

Chris Wanstrath

Managing large numbers of GitHub notifications

When you first started using GitHub, you read every notification that trickled in with interest and stayed up-to-date on projects with ease.

It gets more difficult when you start to watch an active open source project or work at a company that uses GitHub heavily. Now you find yourself with hundreds or thousands of GitHub notifications every day and struggle to keep up.

Here are a few good practices that can help you manage your notifications so you can focus what's important.

Reduce the amount of notifications you receive

The first step to getting your notifications under control is reducing the number of notifications you receive that you don't care about.

Unwatch repositories

In the past, you watched a repository because you found its activity useful at the time. If you're now ignoring most of its notifications, consider unwatching it. Look through the repositories you're watching on your watched repositories page, and unwatch any of them with a single click.

watched repositories page

Leave teams

If you joined teams in a GitHub organization—like an open source project or company—but don't get relevant information from those teams, try leaving them. See all the teams you're a member of in the "Teams" tab on your organization's GitHub page by selecting "My teams" from the "Members" drop-down menu. As an example, the URL for teams in the GitHub organization is https://github.com/orgs/github/teams?query=members%3Ame; replace github with your organization's name to jump straight to your page.

organization teams page

Lock conversations

If the discussion continues on an open source project's issue, pull request, or commit long after it's relevant, you can lock the conversation to avoid anyone receiving future notifications on that issue. To avoid any future notifications for you alone, unsubscribe from the issue or pull request instead.

issue notification settings

Prioritize the notifications you receive

Now that you're subscribed to relevant notifications, it's time to check your email. If unsubscribing was enough to clean up your emails, you can stop here. If you still receive find it hard to figure out which notifications to read first, we have more tools to help you.

Notification emails on GitHub provide the notification reason through email headers and a CC email address. This allows you to differentiate between notifications where:

  • There was activity on an issue or pull request you created
  • Someone mentioned your username
  • Someone mentioned a team you're a member of
  • Someone mentioned a milestone you're subscribed to
  • You received an issue or pull request assignment
  • An issue or pull request you're subscribed to was either closed or opened
  • Someone committed to a pull request you're subscribed to
  • You commented on an issue or pull request
  • You opened, commented on, or closed an issue or pull request

Read more about email headers in the notification email documentation.

mention email filtering

Automatically triage your inbox

To help triage, try filtering your GitHub email notifications so they're sent directly to relevant folders. This means if you have five minutes to scan your email, you can focus entirely on direct mentions where others are unlikely to respond on your behalf. Your inbox will also be clearer for emails that aren't GitHub notifications.

If you find receiving email notifications more useful, you can also disable web notifications and configure when and why you receive email notifications on your notifications settings page. If you're going to manage all your notifications in your email client, consider enabling "Include your own updates" to be able to see your own contributions to conversations and provide yourself with more context. To avoid extra noise, filter these as read/archived by default in your email client.

own activity email filtering

Continue work in progress

Your notifications are now organized, but there will still be times you'll want to pick up right where you left off. Use your created pull requests page and created issues page to see your most recent work on GitHub. This will also help you complete your pull requests—always a good idea before opening new ones.


Congratulations! Your notifications are now under control. We hope our tips have helped you work more efficiently on GitHub. Check out our Best Practices for Maintainers open source guide for more ideas from open source maintainers on how to run high-volume GitHub projects. If you have any tips and tricks of your own, we'd love to hear about them.

Manage issues and pull requests with keyword updates

Manage your repositories' incoming issues more efficiently with a few new updates: a keyword and saved reply to mark duplicate issues, along with a clearer, more informative style for keywords.

Marking an issue as a duplicate

Sometimes your users report the same bug, or your teammates share the same idea. No matter why a redundant issue was posted, you can now mark it as a duplicate of another issue.

Marking an issue as a duplicate

To flag a duplicate, add a comment using the duplicate of keyword followed by the issue number or URL. A "Marked as duplicate" timeline event will appear in the timelines of the referenced issues.

Learn more about duplicate issues

Improved keyword styling

We've updated the way keywords are displayed in issues and pull request to give you more information. Keywords like closes are highlighted, and when you hover over them, you'll see a tooltip explaining what the keyword means. For closes, you'll learn that the referenced issue will close when the pull request is merged.

Improved keyword styling

Learn more about using keywords

Join GitHub in support of the open internet, again

Net Neutrality Day of Action, 2017

Nearly three years ago GitHub joined millions of people and hundreds of companies to support the open internet. In 2015 the United States Federal Communications Commission (FCC) passed net neutrality rules under which broadband providers may not block access to legal content, applications, services, or non-harmful devices; impair or degrade lawful internet traffic on basis of content, applications, services, or non-harmful devices; or favor some lawful internet traffic over other lawful traffic in exchange for consideration of any kind.

We won that battle, but broadband providers have been challenging the rules in court (see a brief we joined defending net neutrality) and elsewhere.

Earlier this year, the new FCC commissioner proposed rolling back the rules. Along with 1,000 companies, we asked the commissioner to reconsider and protect the open internet.

Today it's your turn, again. Join millions of internet citizens asking the FCC to defend net neutrality.

Chances are, if you're using GitHub, you're building or learning how to build software. Whether you're contributing to open source, building a mobile app company, or creating a more decentralized Internet, we all need a level playing field.

If you are as passionate as you were in 2015, we'll win the battle in the United States once more.

Join the fight for net neutrality today

Student leaders, join us at GitHub Field Day in San Francisco

GitHub Field Day, July 29th

GitHub presents Field Day—a one-day unconference for leaders of technical student communities. Students will share how they build communities, learn from each other’s successes and mistakes, and explore how they can collaborate in the future. We'll spend the day focusing on how our summer internships in the San Francisco Bay Area can benefit our respective communities at home.

Field Day is a flexibly structured, student-run event. Attendees drive most of the content, and you'll find students giving lightning talks and leading discussions on their experiences.

If you run a student tech club or if you're actively involved in your school’s tech scene, and also happen to be in the Bay Area this summer, we’d love to welcome you at GitHub HQ on July 29th.

Learn more about GitHub Field Day

Learn by doing at Cal Poly with GitHub and Raspberry Pi

Professor Chris Lupo has taught at California Polytechnic State University for eight years and recently revamped his upper-level Architecture course using GitHub Classroom. In this post, he shares his workflow for deeper insight into student work, efficient debugging, and community support.


Open tools lead to a hackable classroom practice

At California Polytechnic State University, the motto is “learn by doing”, so it follows that students learn with real-world tools, rather than with board work and problem sets.

There's evidence of this learning philosophy in the tools teachers choose—particularly in open source projects GitHub Classroom and Raspberry Pi.

In group work, we do a lot with Raspberry Pi and students get into the habit of making sure they push to get it on their other systems, or so their partners can download changes. The flow encourages strong development habits. Push early, push often—that kind of thing.

Chris uses Classroom to distribute starter code and create individual and group assignments.

Diagnose, collaborate, fix: a debugging workflow that doesn’t hurt

Chris uses Classroom, GitHub’s collaboration features, and Raspberry Pi to work with students when they get stuck. Here's a quick overview of his workflow:

Quickly access a student repository. Assignments set up through Classroom automatically add Chris as a collaborator, and the dashboard clearly presents a list of student work.

b4ba24e8-4762-11e7-8349-7346ed232150

As soon as students click an “invitation link” from Chris, Classroom creates a new repository for them.
Here’s the output from GitHub Classroom in Chris’s course.

Clone and comment in-context. Students can see where changes need to be made and leaves comments directly in their code.

Test the fix on his own Raspberry Pi.

Push the code back to the student’s repository, with fixes and comments.

This workflow solves the cumbersome task of transferring files. Both instructor and student can work from their own environments, instead of switching between computers.

I can clone their work, connect to the Raspberry Pi that I have access to, and run their code. From there I can work with them directly on their code base to show them what steps to take and how to move beyond their current problem. After we work together, I can push the code back to them when we’re done.

I have access to everybody's code all the time. I've not had that capability prior to using GitHub Classroom.

An active community of teachers helping teachers

When Chris has questions about Git or best practices, he reaches out to the GitHub Education Community for advice from other teachers.

I've also found the community really helpful for support. For example, I learned about a script named orgclone that was really useful for me in repository management.

screenshot 2017-06-26 13 39 18

Even though Git and GitHub take some time to get students up to speed, Chris says students are happy with the experience now that he’s implemented GitHub.

Feedback has been very good. There is a little bit of a learning curve for people who have never used Git before, but they all said it was worth it.


Adapt Professor Lupo’s assignments:

Use Raspberry Pi assignments for a university setting:

See more GitHub Education posts

Speak at GitHub Universe: three weeks left to submit proposals

Universe

Katrina is an Open Source Advocate at GitHub. As a frequent speaker and proposal reviewer for conferences like GitHub Universe, she's seen hundreds of speaker proposals—and written a few as well.

GitHub Universe is returning to San Francisco this fall, and we're looking for new voices to lead our breakout sessions. Your stories are unique, and having lived them, you're the best person to share your insights with others. If you're new to speaking, don't let that stop you. We're more interested in your experience solving problems than how many talks you've given.

With our submission deadline approaching on July 28, we're inviting you to share your session idea with us. Speakers will receive an honorarium and travel accommodations to make sure budget isn't a limiting factor in your decision to participate.

Submit a speaker proposal

How to make your speaker proposal stand out

Here are some tips to keep in mind as you refine your speaker proposal.

Put your audience first.

Identify who can benefit most from your story. Even if it’s a first-person experience, tell it to those individuals in a way that helps them connect with it. Make them feel like they’re a part of your experience by framing it in terms of similar experiences they might have and what they can do with the information you’re sharing.

Set the stakes.

Establish a problem you’re addressing and why people should care. This is separate from the solution. Your audience will only care about a solution if you set up the problem in a way that helps them understand it and apply it to their experiences.

Work towards a solution.

After your audience understands the problem, help them understand how to approach it and what’s novel about your approach. It’s ok if you don’t have it all figured out, but make your experience actionable for others and describe possible solutions.

For more tips, check out Sarah Mei’s “What Your Conference Proposal is Missing”.

A few of my favorite Universe 2016 sessions

There were a lot of memorable sessions last year, but these ones stood out as particularly impactful.

Anjuan Simmons, "Lending Privilege"

Anjuan takes the often divisive topic of privileged and marginalized groups in technology, and puts each audience member on both sides of the divide. He makes the topic relevant to everyone and leaves nobody feeling like they’re to blame. After reframing and providing a place where we can stand together, he helps us look ahead with practical, actionable advice. It's a thoughtful, insightful talk that the audience continued to discuss throughout the conference.


Keavy McMinn, "GitHub Integrations"

Keavy sets the stage by telling stories about specific ways that GitHub's OAuth applications have caused frustration and failures. Whether you've experienced the problems yourself or not, you'll nod in sympathy and wince in empathy. Then she goes on to share the hero's journey of designing and implementing GitHub Apps, which solve many of the OAuth app frustrations. It's a story full of trials, blind canyons, and yaks—as an audience member, it's easy to think "this could be me", because every technical project has its tribulations. And the outcome of it all is a way for each of us to build something a new way, whether it's to scratch an itch or fix a thorny problem.


Pamela Vickers, "Crossing the Canyon of Cognizance: A Shared Adventure"

Pamela opens with the controversy that arose when Bloomberg asserted that "Everyone should learn to code". Drama is effective in catching audience attention, especially drama that they likely already have strong opinions about. She picks apart the major patterns in the disagreement and concludes that everyone shouldn't necessarily learn to code, but everyone should be able to learn to code if they want to. She frames the problem statement masterfully and connects it to the audience. She then goes on to describe the stages of learning, illustrating the common modes of failure, and what we can do differently to support and encourage learners at each stage.


See more of last year’s sessions

Learn more about speaker topics and tips

Introducing code owners

While effective code review is essential to every successful project, it's not always clear who should review files—even with GitHub's reviewer suggestions. Now repository maintainers can define exactly which people and teams need to review projects using code owners. This new feature automatically requests reviews from the code owners when a pull request changes any owned files.

How code owners work

To specify code owners, create a file named CODEOWNERS in the repository's root directory (or in .github/ if you prefer) with the following format:

# Lines starting with '#' are comments.
# Each line is a file pattern followed by one or more owners.

# These owners will be the default owners for everything in the repo.
*       @defunkt

# Order is important. The last matching pattern has the most precedence.
# So if a pull request only touches javascript files, only these owners
# will be requested to review.
*.js    @octocat @github/js

# You can also use email addresses if you prefer.
docs/*  docs@example.com

This format may be familiar if you've used gitattributes.

With that in place, code owners will automatically be requested for review whenever a pull request touches the files they own.

requested code owners

An extra layer of code security

For projects with more rigorous review processes, we've also added a new protected branch option to ensure the right people have a chance to review.

require code owners setting

With protected branches enabled, a code owner for each owned file has to leave a review before anyone can merge a pull request to that branch.

waiting on code owner review

We hope this helps make your review process even more effective. Let us know if you have any feedback on code owners using our help form.

The code owners feature was inspired by Chromium's use of OWNERS files.

Open sourcing our site policies and new changes to our Terms of Service

You're invited to watch, fork, and collaborate on GitHub's Terms of Service and other site policies. Back in March we open sourced our Balanced Employee IP Agreement. The feedback from the community has been amazing. Not only have you given us comments and suggestions to make the agreement better, we've also heard anecdotes of other companies taking inspiration from it.

Now we're continuing to harness the power of open source by opening up our GitHub.com site policies in a new working repository, github/site-policy. Here you can view, comment, and suggest changes to our site policies—or fork a copy to adapt for your own site. Along with this new repository, we're also posting changes to our Terms of Service for public comment.

Why open source site policies?

Save time and money. Although essential for any online service, site policies can be time intensive and expensive to create. We hope that by opening up our privately and publicly vetted policies, your startup will be able to cut down on some of those legal fees.

Improve and iterate. Iteration makes things even better. With the help of our community, we can improve on and build policies that work best for everyone. We welcome your issues and pull requests.

Comment on new changes. Changes to our site policies can have a huge impact on you. The new repository is the perfect way to let us know how. Whenever we have significant changes, we'll post them as a pull request. From there, you can see the updates and easily leave comments or feedback.

Give it a try: comment on changes to our Terms of Service

To get you started, we have a new set of changes to our Terms of Service and Corporate Terms of Service. Feel free to look them over and try out the new Site Policy repository to share your input. Please follow our Contributor Guidelines, and let us know if you see anything you think should be different—whether it’s a missed typo or a rule that might have implications we haven’t thought of.

An overview of changes to our site Terms

We’ll leave comments open until 5:00 pm PST Friday, July 28. Then we’ll take a week to go through your comments and make changes to improve the Terms. We’ll enact the new Terms on Monday, August 7.

Sound interesting? Check out the github/site-policy repository to learn more, and share your feedback. We'd love to hear if our project is useful to you in creating foundations for your own business.