Capture attention with engaging video ads
People spend more than 100 million hours watching video1 on Facebook every day. With video ads, you can give your business personality, show different facets of a product or just let people know who you are and what you do.
Tell your story
Storytelling with video draws audiences in to learn about your business's product or services.
Reach people who are likely to watch
When setting up your ad, target the best audience for your video by age, location, interests and more.
Get more awareness for your business
Over 1.2 billion people use Facebook and over 500 million account holders use Instagram every day.2
I was excited to see how much engagement the video ads generated, and loved reading the comments on Facebook. I was also extremely happy to see how the campaign impacted sales—we even sold out on some of our purchasing outlets!
Ali Maffuci Cerda
Founder, Inspiralized
Use video to get results
Videos are a great way to drive awareness of your business, show people what’s unique about you and get more sales. Here are some of the ways video can help you achieve your business goals:
Connect with your audience
People are more likely to pay attention to content that’s relevant to their interests, which means you’ll likely get better results if you customize your ad’s message for the people who see it.
People are more likely to pay attention to content that’s relevant to their interests, which means you’ll likely get better results if you customize your ad’s message for the people who see it. You can now also connect with audiences through ephemeral video content on Instagram Stories. Learn more about ads in stories.
Get people to act
You can use your video to encourage action, especially when you use them as part of a video link or a video carousel ad. Add a call to action to drive people to your website or landing page, increase mobile app installs or increase mobile app engagement.
Reach people anywhere, on any device
A single video ad can be used across mobile, desktop and tablet devices. Reach people on Facebook, Instagram and on mobile apps across the Audience Network.
Tell your story with video.
ELEARNING COURSES
Learn more about Facebook's video ad format best practices
Additional resources
Take our elearning course on creating video ads, or take our elearning course on using video in mobile feed.
Ads Guide
Advertiser Help Center
Read how to get started with videos on Facebook.
Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page.