INSTAGRAM IS A PLACE FOR BUSINESS.

Over 5 million businesses worldwide tell their stories at the centre of visual discovery. What's your story?

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Why Instagram?
Spread awareness

Drive awareness of your business, product, app or service.

Pique interest

Make potential customers more aware of your products or services.

Get customers

Increase product sales, mobile app downloads and even visitors to your shop.

Over 700 million

people worldwide use Instagram every single month.1

Over 400 million

people worldwide use Instagram every day.2

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80 per cent

of Instagrammers follow a business on Instagram.3

250 million+

Instagrammers use stories every day.4

Why businesses love Instagram.

From major brands to local, family-run shops, businesses around the world are driving proven results with Instagram.

Lightricks
Lightricks
A masterclass in launching a number-one app.

Creative app company Lightricks used stunning Instagram videos to help them hit the top of the download charts with their new app Enlight.

View success story

illy

Mission, passion, obsession

Mercedes-Benz

Automotive pioneers

Lay's

Decades of snacking
View success stories
Business blog.

Get the latest announcements, updates and best practices from Instagram.