Facebook Business News

Meet the Innovation Spotlight Winner for Online and Offline Sales

Aligning offline and online sales efforts can be a challenge for marketers. Innovation Spotlight is our annual call for the year’s most exciting new technologies built on our API to solve challenges like these.

Messenger Ads Are Going Global

Messenger ads are going global. After promising tests in Australia and Thailand, we're expanding the beta further. We’ll now offer businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger.

Context Controls and 28 Other Marketing Highlights from June

June has brought a host of new innovations for marketers—from tools for taking your business global, to friendly templates for creating Canvas fullscreen experiences.

Want to Make Better Video Ads for Mobile? Here's How

In today's environment of fast, high-volume video watching, we want to help you make better creative decisions and stronger connections with people. We outlined our core recommendations for mobile video.

First Look: Holiday Trends and Tools to Drive Discovery

We're sharing new trends and tools to help marketers with their holiday strategies.

Fresh from Cannes: New Features for Creatives

Last November, we launched Creative Hub—a faster, easier way to produce ads for our mobile platforms. Today, we're introducing two new features to make Creative Hub even more impactful.

Big, Bold and Full of Feeling: The 2017 Facebook Awards Winners

This year's Facebook Awards celebrated the emotional connections evoked by great work—and advertisers delivered. See trends from this year's awards and the best submissions in each category.

More Controls in Audience Network, Instant Articles and In-Stream Ads

We're going even further to provide advertisers control. Over the next few months, we will launch additional controls and make existing ones easier to use.

New Tools to Get More Value from Your Campaigns

Over the last year, we've focused efforts on developing new tools—like App Event Optimization—to help you reach people who are more likely to take valuable actions. Now we're introducing two new solutions that can help grow your business.

Here's What Breakthrough Brands Do Differently

Early players in emerging markets and across the business scape have a huge opportunity to grow. But with such vast competition, what helps a brand break through?

New Medium, New Rules: Video Advertising in the Mobile Age

Today, television is still a powerful medium where great creative work takes place. But now it's in direct competition with mobile—a medium defined by the fact that beyond every household, every person has a screen on their person at all times.

Creating a Canvas Fullscreen Experience is Easier Than Ever

Now, we’re making it easier for businesses of any size to create Canvas fullscreen experiences with easy-to-use templates based on different goals. We’re also making Canvas available for every ad format in News Feed.