Expand your in-feed story with an instant-loading fullscreen experience
Canvas enables you to shorten the distance between your message and the customer. It loads instantly, is mobile-optimized and is designed to capture complete attention of your audience. With Facebook Canvas, people can watch engaging videos and photos, swipe through carousels, tilt to pan, and engage all in a single ad. They won't just view your story, they'll become a part of it.
![](http://web.archive.org./web/20170719010850im_/https://static.xx.fbcdn.net/rsrc.php/v3/yH/r/5kyBDFIVWEZ.png)
![](http://web.archive.org./web/20170719010850im_/https://static.xx.fbcdn.net/rsrc.php/v3/yH/r/5kyBDFIVWEZ.png)
![Facebook Canvas ad comes with a easy to use template](http://web.archive.org./web/20170719010850im_/https://scontent.fsjc1-3.fna.fbcdn.net/v/t39.2365-6/18928728_1575277545816907_5874145668871749632_n.png?oh=3faf1a4e842e2ef97197abb96b4d30b7&oe=59FAE1C0)
Easy to create
Try our easy-to-use templates or build a custom, one-of-a-kind Canvas of your own.
![Facebook Canvas ads are mobile friendly and load fast](http://web.archive.org./web/20170719010850im_/https://scontent.fsjc1-3.fna.fbcdn.net/v/t39.2365-6/18761913_352662268482035_7478145727193939968_n.png?oh=b197c7c1decefb755bbbaa5db6cef53e&oe=5A06BF0D)
Fast loading
Canvas ads are designed for mobile and load up to ten times faster than standard mobile web.
![Facebook Canvas ad can help for multiple marketing objectives](http://web.archive.org./web/20170719010850im_/https://scontent.fsjc1-3.fna.fbcdn.net/v/t39.2365-6/18898826_281109368959346_6981354926014201856_n.png?oh=10db922607d8cca84c803964fc8d22a4&oe=59F7F0C3)
Any business, any goal
No matter what your goal, Facebook Canvas has you covered. Acquire new customers, amplify your business, inspire mobile shopping or drive brand awareness.
Easy-to-use templates for your business objectives
Create a Canvas in no time at all with one of our optimized templates - or build from scratch to create a one-of-a-kind Canvas to tell your story
![Customer acquisition with Facebook Canvas Ad](http://web.archive.org./web/20170719010850im_/https://scontent.fsjc1-3.fna.fbcdn.net/v/t39.2365-6/18677963_1069819699817016_5823402756278321152_n.png?oh=9d2491201f2ca33ba8b01c163fff0cd5&oe=59F1DBA4)
Acquire new customers
Highlight features and benefits of your product or service and then utilize call-to-action's and click through capabilities to turn interested people into conversions via your app or site signup page
![Raise brand awareness with Facebook Canvas ad](http://web.archive.org./web/20170719010850im_/https://scontent.fsjc1-3.fna.fbcdn.net/v/t39.2365-6/18898751_1046479965485119_1551278076338372608_n.png?oh=699a85fa2e31bf01cc7c9dcc715b68b1&oe=59FE46CB)
Drive awareness
Communicate your brand or product message evocative, immersive and memorable storytelling
![Inspire to shop with Facebook Canvas Ad](http://web.archive.org./web/20170719010850im_/https://scontent.fsjc1-3.fna.fbcdn.net/v/t39.2365-6/18853682_336430336774773_7710379419252031488_n.png?oh=889a3d118c3eb0b108aaba045707b191&oe=5A023B76)
Inspire mobile shopping
Showcase your products in a beautiful full-screen format that drive's intent to purchase on your website or app
Facebook's Canvas enabled us to tell a compelling home improvement story outside the confines of a typical News Feed advert. This allows customers to get a complete understanding of Lowe's coordinated style without ever leaving the platform. The experience provides a unique opportunity for the customer to explore the path of inspiration to conversion seamlessly.
Brad Walters
Director of Social Media & Content Strategy, Lowe’s Home Improvement
Tell your story with a Facebook Canvas ad.
Additional resources
![Facebook Blueprint](http://web.archive.org./web/20170719010850im_/https://scontent.fsjc1-3.fna.fbcdn.net/v/t39.2365-6/13717868_1737301816524084_1364325096_n.png?oh=a1c360e6bc1d76cc357d0a410bddaa8d&oe=59C499EE)
Take our elearning course on using Canvas ads.
Ads Guide
Advertiser Help Center
Read how to get started with Canvas ads.
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