SPGB London Day School: 'Can You Buy Happiness?'

Day School

– Saturday, 25th September from 12.00 noon

Socialist Party premises,

52 Clapham High St, SW4 7UN

(nearest tube:Clapham North)

Happy Shopper

Ed Blewitt (Clinical Psychologist) will look how our understanding of happiness is closely related to consumerism. Ed’s talk on the ‘Happy shopper’ is taking a look at how the happiness industry developed in the 19th century in the form of the good life through to its modern guise of an ‘individual feeling’. This shift in the social perspective is compatible with the capitalist notion of an atomistic individual separated from society where the search for happiness is the individual’s goal in life.

Manhattan for a handful of beads

Peter Rigg (Analytical Psycho-therapist) He's titled his talk 'Manhattan for a handful of beads’ in a systematic approach which argues and illustrates how we’ve been sold consumerism in the form of cars, mobile phones, holidays, etc., in exchange for true democracy. Peter will be drawing a parallel between infantile functioning and consumer culture and between psychological maturity and democracy, besides touching on the illusion of being a sovereign consumer. In short, Peter will be putting consumerism on the couch!

The consumption of capitalism

Brian Johnson (retired Disability Counsellor) We’ve all heard the phrase, ‘Keeping up with Jones’ but rarely established how such phrases have impacted on the social relationships within the family and wider society. Brian will investigate the social drives that set consumerism in motion with a thorough analysis on how consumerism affects all classes. His talk on ‘The consumption of capitalism’ delves into how consumerism is having an effect on our expectations and aspirations, lifestyles, perceptions of reality and much more.

Refreshments will be available during the talks. There will be a social in the evening with some light musical entertainment by Peter Rigg along with food and drink. All in all this half day school promises to be an event full of insight; engaging and entertaining.

"Don't want to live in an Adidas world with the Adidas boys and the Adidas girls."

Is it the first of April?

"I suffered from a condition known as obsessive branding disorder - a combination of compulsive shopping and a reliance on status symbol brands for the maintenance of one's self esteem."

Nah, just turns out that he's got a book to sell.

Liked this knowing quote from an interview that Boorman did with the Press Gazette from a while back:

"Ultimately it's impossible to abandon brands altogether, says Boorman.
'The final twist in the book, if the book is a success, is it doesn't matter how many brands I get rid of, one new brand is created — and that's Neil Boorman, the anti-brand bloke.'"
[Quote found here.]

Perhaps the quote is too knowing.