BØRNS

Garrett Borns, better known by his stage name BØRNS, is an American indie pop artist from Michigan. BØRNS released his debut studio album, Dopamine on October 16, 2015.

Life and career

Early life and career

Growing up in Grand Haven, Michigan, BØRNS immersed himself in arts. At the age of 10, he was a professional magician. By the age of 13, he had won a National Scholastic Art Award along with a college scholarship to the Kendall College of Art and Design (a part of Ferris State University) in Grand Rapids, Michigan.

In his early career BØRNS performed under the name Garrett Borns and took part in a TEDx event, performing a variety of music on his ukulele. In 2013, BØRNS took a vacation from New York City, where he was living, to Los Angeles, California. It was then that he called Los Angeles home. Within weeks of relocating, BØRNS wrote his single "10,000 Emerald Pools" with Jack Kennedy.

Candy EP and Dopamine (2014–present)

On November 10, 2014, BØRNS released his debut single, "10,000 Emerald Pools", on Interscope Records, along with the releases of his debut EP, Candy.

Interscope Records

Interscope Records is an American record label. It is a division of Interscope Geffen A&M Records, whose parent company is the Universal Music Group, a subsidiary of Vivendi S.A.

Interscope was founded in 1989 by Jimmy Iovine and Ted Field as a $20 million joint venture with Time Warner's Atlantic Records. At the time, it differed from most record companies by giving decision-making authority to its A&R staff, and allowing artists and producers complete creative control. It had its first hit records less than a year after it was founded and achieved profitability in 1993.

In 1992, Interscope acquired the exclusive rights to market and distribute the hardcore rap label Death Row. Albums by Death Row artists including 2Pac, Dr. Dre, and Snoop Doggy Dogg were at the center of the mid-'90s gangsta rap controversy, and as a result, Time Warner severed ties with Interscope by selling its 50 percent stake back to Field and Iovine for $115 million in 1995. In 1996, 50% of the label was acquired by the MCA Music Entertainment Group for a reported $200 million.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Google Play

Google Play or Google Play Store, and originally the Android Market, is a digital distribution platform operated by Google. It serves as the official app store for the Android operating system, allowing users to browse and download applications developed with the Android SDK and published through Google. Google Play also serves as a digital media store, offering music, magazines, books, movies, and television programs. It previously offered Google hardware devices for purchase until the introduction of a separate online hardware retailer, Google Store, on March 11, 2015.

Applications are available through Google Play either free of charge or at a cost. They can be downloaded directly to an Android or Google TV device through the Play Store mobile app, or by deploying the application to a device from the Google Play website. Many applications can be targeted to specific users based on a particular hardware attribute of their device, such as a motion sensor (for motion-dependent games) or a front-facing camera (for online video calling).

Apple Music

Apple Music is a music streaming service developed by Apple Inc. Users select music to stream to their device on demand. The service includes the curated Internet radio station Beats 1, the blog platform Connect that allows artists to share their posts, photos, videos and tracks with fans, and Radio which incorporates some aspects of iTunes Radio. Apple Music provides music recommendations based on user's taste and is integrated with Siri voice commands.

Overview

Apple stated at the WWDC 2015 that the service would launch at the end of June 2015 and would be free for the first three months of usage. After that, Apple Music subscription would cost US$9.99 per month, close to the economic equilibrium point for the recording industry estimated by the Open Music Model.

Users select music on a device, which then plays on the device via Internet streaming and may be saved to the device for offline access. The service also provides music recommendations based on user taste. While Apple Music's cost and music library are similar to other music streaming services, the service aims to distinguish itself with added features and content exclusives.