SEO 2017 - The Complete Guide (Part 1)

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• published: 01 Dec 2016
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Looking to learn 2017 SEO techniques that really work? Tired of wasting your time learning useless information that's been repeated over and over? Today you learn something different and new. My name is Chase Reiner and my goal here is to show you what's possible for you as an SEO in 2017. In this tutorial (Part 1) I cover many topics briefly so that you know what's going on in 2017. The following tutorials will encompass a more refined scope into how to implement certain strategies we discuss here. Here's what we touch on: Ranking Signals: What matters these days? Google is taking into account user experience signals much more heavily these days. Why? Because it wants to give it's people what they are looking for! We cover other ranking signals as well such as links, citations, social signals, branding, on page seo, etc. Back Link Building: back link building is of course still a thing! Google love to see links but should you be spending your time back link building or focusing on other efforts? On Page SEO: We discuss the anatomy of a page with perfect SEO and how to implement amazing search engine optimization into our own campaigns. Off Page SEO: We discuss where this time should be spent. SEO Tools: I briefly cover some of the tools I use and I walk you through a sick tool called SEO profiler to perfect your on page SEO. Semantic Indexing: We talk about how Google semantically ranks pages and why that's important. SEM: I talk about why search engine marketing should be considered in 2017. Visual Marketing: I point out that visual marketing is trending unlike ever before and we should definitely spend our time optimizing our websites with media. SMO: I discuss how social media optimization can be helpful to businesses these days. Content Marketing: Content marketing can either be outsourced or done in house depending on your knowledge or time frame. Social Media Automation: SMA is huge these days and the people who are doing it right are making tons of connections in a very short amount of time. Site Indexing: We talk about how Google indexes sites in 2017 with it's new mobile first update. Local SEO: We discuss different ranking factors and techniques for ranking locally. SEO Leaders: We talk about who to follow and who to listen to when it comes to online marketing. Email Marketing: We talk about email outreach and I show you some automation tools that I personally use. Link Siloing: We talk about site link structures and passing link juice to the pages that matter on our sites. External and internal linking: We talk about when it's important and how frequently we should be linking throughout our pages and articles. OG Data: We discuss how to optimize or edit open graph data to be more visually appealing on social media platforms like Facebook, Twitter, and Google+. Where To Learn SEO: I give you some hints and tricks on where to go about learning white hat SEO techniques. Understanding KPI's: I tell you how important it is to figure out your key performance indicators. Black Hat SEO: I talk about how it's important to learn 2017 black hat seo to better understand white hat SEO. Site Infrastructure and Content Layouts: Having a well structured site with content that makes since is super important to having Google better understand what it is you're trying to rank for. That means having a Home, about, services, contact, terms of service, privacy policy, and whatever else page you're going to need to send those on page signals to Google. Schema Markup: We briefly cover the important of Schema data and how it can help improve your click through rates which will correlate to higher organic SERP rankings. SEO Best Practices: We talk about how to go about doing SEO without over optimizing your pages. Keyword Density: We talk about how having too high of a keyword density in certain scenarios can be bad. Review Generation: We discuss the important of reviews and how they can effect your position on Google and even your conversion rate. CRO: We don't talk too much about conversion rate optimization other then the importance of having low bounce rates as user who are pogo sticking back to the search results and clicking / converting with your competitors are sending signals to Google saying you're site isn't as relevant as your competition. If you guys liked what I have to say or would like to contact me for any reason please send me a email at im@chasereiner.com If you want to continue learning this stuff please check out my other tutorials where I show you how I do local SEO, blog seo, and other social media marketing techniques. I will make sure to update this guide with a part two once I see more specifically how you all respond and what you're looking to learn moving forward with 2017 SEO. I could continue in a number of ways whether it be PPC advertising, SMM, CRO, A/B split testing, podcasting, local seo techniques for 2017, etc.