Blog 7

WHITNEY HOUSTON – “I Wanna Dance With Somebody”

#591, 6th June 1987, video

“I wanna dance with somebody who loves me”: the lyrics on this record suggest vulnerability, but who are they kidding? It’s pure titanium, stadium-ready dance music backing a singer on juggernaut form. I’ve talked a lot in the 80s entries about how bigness for its own sake often misfires as a strategy but if you can do enormity well then you’re laughing. And thanks to Whitney this track pulls it off – the producers can conjure up as much space and scale and decoration as they like and throw it at her in the knowledge her voice can rise above it.

The Sun Never Sets On The Empire?

A wonderfully atmospheric podcast produced by our own Elisha Sessions form the Hackney Podcast which takes a long look at the history of the Hackney Empire, and tiptoes into its current woes. Eli has written on here in his Hackney Empire New Act Of The Year pieces about the future uncertainty over the operation of the Empire, one of the most beautiful buildings I have ever been in – albeit to see a terrible stage production of The Usual Suspects*. This Hackney Podcast is a great example of “in their own words” history, a relaxed example of reportage without obvious editorialising. I say without obvious editorialising, its clear what the Hackney Elders, regular Hackney Empire goers, think of the current Arts Council initiative there, and I can’t say the comments of the new Chief Executive give much solace. But listen away for a wonderfully atmospheric piece of radio. (As the comment says – though as the comment is from Louis, which is the name of Eli’s 1-year old child I am a touch suspicious).

THE HACKNEY PODCAST: 16

*It was MA research for my dissertation on plays based on films. And my conclusion in this case was IT WAS A BAD IDEA! But at least I got to look at the theatre.

HAUNTOGRAPHY: Count Magnus

My first M R James story was Canon Alberic’s Scrapbook, which is also the first in the book. I talk about it at some length here, and most of the way through it I have to confront the issue that I did not find it very scary as a ghost story. So now coming back to James and in particular Count Magnus I wondered if he had developed his hang on the chills which need to go with his detailed prose and his generally excellent pacing. And it is interesting that Count Magnus, a tale which shares a huge amount with Canon Alberic’s Scrapbook (including much of its plot) is by degrees considerably scarier, but only due to the use of what seems now like quite hackneyed set pieces. From the Canon to the Count there is a development which pre-figures Lovecraft by adequately also maps a general shift in how horror has developed in the last 100 years too.

Count Magnus is yet another of James’s second hand tales, this time our narrator is telling the tale of Mr Wraxall, a learned but potentially slippery writer of travel books. As is often the case James is comfortable with having his leads as academics, researchers or authors, but you get the feeling that Wraxall is seen in a less favourable light than Alberic’s Dennistoun. Wraxall is nearly a fellow of Brasenose, and yet his only published work seems to be of his travels in Brittany.

Which War Is It Anyway?

Future history as outlined by Google.

WORLD WAR III: Has its own Wikipedia page which is inconclusive as to whether this has already happened.
WORLD WAR IV: The “Long Struggle Against Islamofascism”. We’re apparently in this one. Though George W Bush claimed it was merely World War III.
WORLD WAR V: Feeble attempt at comedy by Uncyclopedia. Clearly they do not appreciate the severity of our war situation.
WORLD WAR VI: Took place on Club Penguin!! Digital cyberwar knows no boundaries of space, age, or numeric order.
WORLD WAR VII: Documented in song by Sum 41, this is a war between humans and genetically enhanced monsters! Hard to pick just one dispatch from this moving account but it might have to be: “Until the day a leader emerges / With mind powers like electric surges”
WORLD WAR VIII: Following this devastation the only documentation of World War VIII is a man shouting “World War Eight!” into a microphone repeatedly.
WORLD WAR IX: A hardcore band. I picked “Gangbang Island” to listen to but you might want to try something else. That’s the freedom we fight world wars to defend.
WORLD WAR X: A blog written in a strange future language. Or Finnish.

IPC Sub-Editors Dictate Our Nation’s Youth(‘s festival footwear)

Graun journalist spends all day reading nme.com and fails to really read the glastowatch story she links to which shows a screencap from metcheck when it said that SEVERAL MILES of rain would fall per day, temperatures would top 2000°C and the wind would be over 1000mph….

Also Science dude in the original Times story is relatively reserved, basically there’s this weather pattern that happens kind of at the end of June, but really isn’t that predictable and it’s not really a real monsoon, really…

The accuweather.com forecast will DO ME FINE to be honest (it currently says no rain after monday night, overcast but reasonably warm all weekend)

Deep Thort

This is a PDF of the cover story on this month’s Research magazine, written by me about the ten current hottest thinkers in consumer behaviour (i.e. those dudes most often mentioned at research conferences).

It has been tested on non-researchers, viz my wife and in-laws, all of whom kindly said it was interesting and even comprehensible.

Court And Spark

Cluetrainers In The Age Of Conversation

This post is my contribution to the “Cluetrain Plus Ten” project, in which 95 bloggers provide commentary on each of the 95 Theses of the Cluetrain Manifesto. I chose Thesis 15, which runs as follows:

As it happens, I was working on a brochure when I first read The Cluetrain Manifesto. I’d already realised that being “the internet guy” in a curious but not tech-savvy department gave me certain leeway to break from my duties. The Manifesto required a longer break than I generally risked, but it was worth it.

The brochure languished. I started proselytising. Then I got a different job, started my own blog and online community, and spent a few years grappling with the grubby reality of conversation online. I forgot the Cluetrain Manifesto, but when I heard about this project I jumped at the chance to revisit it. So – Thesis 15: let’s go!

The Top Five Reasons I WILL Follow You On Twitter

For some reason I keep getting suckered into clicking through tinyURLs to things like this old Mashable piece, in which someone lists their reasons for NOT following people on Twitter and then all the comments crew slap each other on the back for realising that Twitter is like “a business networking event”. Since business networking events are some of the grimmest and most insincere occasions on earth it seems odd to want to recreate that vibe online without even a complimentary vol au vent, but each to their own.

Reading it though I thought some positivity was needed. So here are the reasons why I would follow back a complete stranger on Twitter. Of course I should point out that there’s no reason said stranger would follow me in the first place: beardy blokes working in social media are no scarce resource online! But in the event that a slip of the finger lands @tomewing on your list here’s what I’m looking for.

Me Hearties

As you might or might not know, I have another blog which focuses mostly on market research, social media and speculation about how the two fit together.

I’ve been really enjoying writing for it lately, and I think it’s got rather good. I try to do stuff that’s interesting whether or not you’re in the marketing loop. Some posts, I admit, are craven attempts to write in the punchily stupid style favoured by the modern business dude, but some of them I’m pleased with. Here’s a little digest of the best recent Blackbeard stuff:

– Humanists and determinists battle for the soul of research.
– The Twitterphant in the room
– The “Bulworth Effect” and the limits of representativeness.
– What we used to believe vs what we now believe about teh internets (this is part of a series called “Digital Colonists”)

Tweets In The Rear View Mirror May Appear More Numerous Than They Are

You may or may not be aware that I’ve been spending a fair bit of time on Twitter lately. This began as a work exercise – “what’s the point of this then?” – but has become something more as my enthusiasm has grown. And as my enthusiasm has grown my participation has grown.

This morning I realised I’d sent six posts to Twitter in an hour. Not many by some standards, but if you’re only following 20 people and one of them is me, it must seem like I’m absolutely caning it.

And that – together with this blog post on the fallacy that number of followers is a measurement of ‘influence’ – got me thinking about how we perceive audiences when writing online.