BRAND OVERVIEW
For more than seven years, Traveller has been inspiring Australians by delivering superior writing, beautiful photography and independent, expert advice.
Our audience is educated, curious and has the discretionary income to spend.
They want to know more about the world around them and value travel as a way of enriching their life and broadening their minds. Whether they’re lounging by the pool in Bali or trekking in Burma they want quality travel experiences. Traveller inspires, entices and informs, offering our audience the tools to turn their dreams into a reality.
Traveller.com.au
With beautiful photography and independent advice, Traveller.com.au is an extension of our much loved weekend sections in The Sydney Morning Herald, The Sun-Herald and The Age – Australia’s most trusted, transparent and credible source for travel information.
Featuring over 700 travel destination guides plus holiday experiences, planning tools, expert and user reviews, cruise information as well as weekly travel deals hand selected by our editorial team, Traveller.com.au is 'the' destination for Australians’ travel inspiration at home or on-the-go.
Demographics
Print readership
-
NSW Sat509,000
-
NSW Sun413,000
-
VIC Sat360,000
-
VIC Sun420,000
-
Total1,367,000
Total digital readership
-
Unique Audience1,016,000
-
Page Views2,984,000
-
Time Per Person (hh:mm:ss)0:03:54
Desktop readership
-
Unique Audience677,000
-
Page Views1,240,000
-
Time Per Person (hh:mm:ss)0:04:37
Smartphone readership
-
Unique Audience262,000