Norm (social)

Norms are cultural products (including values, customs, and traditions) which represent individuals' basic knowledge of what others do and think that they should do.Sociologists describe norms as informal understandings that govern individuals' behavior in society. On the other hand, social psychology has adopted a more general definition, recognizing smaller group units, such as a team or an office, may also endorse norms separate or in addition to cultural or societal expectations. In other words, norms are regarded to exist as collective representations of acceptable group conduct as well as individual perceptions of particular group conduct.

Furthermore, in the field of social psychology, the roles of norms are emphasized which can guide behavior in a certain situation or environment as "mental representations of appropriate behavior". For example, it has been shown that normative messages can promote pro-social behavior, including decreasing alcohol use and increasing voter turnout. According to the psychological definition of social norms' behavioral component, norms have two dimensions: how much a behaviour is exhibited, and how much the group approves of that behavior. Both of these dimensions can be used in normative messages to alter norms and subsequently alter behaviors; for example, a message can target the former dimension by describing high levels of voter turnout in order to encourage more turnout. At the same time, norms also can be changed contingent on the observed behavior of others (how much behavior is exhibited). In fact, in Sherif (1936), one confederate was able to affect the development of a group norm related to the autokinetic effect.

Norm

Norm or NORM may refer to:

In academia

In mathematics

Crash Course

Crash Course (also known as Driving Academy) is a 1988 made for television teen film directed by Oz Scott.

Plot

Crash Course centers on a group of high schoolers in a driver’s education class; many for the second or third time. The recently divorced teacher, super-passive Larry Pearl, is on thin ice with the football fanatic principal, Principal Paulson, who is being pressured by the district superintendent to raise driver’s education completion rates or lose his coveted football program. With this in mind, Principal Paulson and his assistant, with a secret desire for his job, Abner Frasier, hire an outside driver’s education instructor with a very tough reputation, Edna Savage, aka E.W. Savage, who quickly takes control of the class.

The plot focuses mostly on the students and their interactions with their teachers and each other. In the beginning, Rico is the loner with just a few friends, Chadley is the bookish nerd with few friends who longs to be cool and also longs to be a part of Vanessa’s life who is the young, friendly and attractive girl who had to fake her mother’s signature on her driver’s education permission slip. Kichi is the hip-hop Asian kid who often raps what he has to say and constantly flirts with Maria, the rich foreign girl who thinks that the right-of-way on the roadways always goes to (insert awesomely fake foreign Latino accent) “my father’s limo”. Finally you have stereotypical football meathead J.J., who needs to pass his English exam to keep his eligibility and constantly asks out and gets rejected by Alice, the tomboy whose father owns “Santini & Son” Concrete Company. Alice is portrayed as being the “son” her father wanted.

Social

The term social refers to a characteristic of living organisms as applied to populations of humans and other animals. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.

Etymology

The word "Social" derives from the Latin word socii ("allies"). It is particularly derived from the Italian Socii states, historical allies of the Roman Republic (although they rebelled against Rome in the Social War of 91-88 BC).

Definition

In the absence of agreement about its meaning, the term "social" is used in many different senses and regarded as a fuzzy concept, referring among other things to:

Attitudes, orientations, or behaviors which take the interests, intentions, or needs of other people into account (in contrast to anti-social behaviour) has played some role in defining the idea or the principle. For instance terms like social realism, social justice, social constructivism, social psychology, social anarchism and social capital imply that there is some social process involved or considered, a process that is not there in regular, "non-social" realism, justice, constructivism, psychology, anarchism, or capital.

Social influence

Social influence occurs when one's emotions, opinions, or behaviors are affected by others. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales and marketing. In 1958, Harvard psychologist, Herbert Kelman identified three broad varieties of social influence.

Morton Deutsch and Harold Gerard described two psychological needs that lead humans to conform to the expectations of others. These include our need to be right (informational social influence), and our need to be liked (normative social influence). Informational influence (or social proof) is an influence to accept information from another as evidence about reality. Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement. Normative influence is an influence to conform to the positive expectations of others. In terms of Kelman's typology, normative influence leads to public compliance, whereas informational influence leads to private acceptance.