Statistics
The FT has pioneered a more meaningful way to determine audience numbers. It's called ADGA (Average Daily Global Audience) and it provides media buyers with a single measure of the daily net audience regardless of channel.
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Welcome to the world's most desirable audience, with the largest purchasing power and highest net worth.
Welcome to the Financial Times.
Use it to your advantage.
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Your Advantage
The world’s leading companies and most prestigious brands have always recognised that advertising in the FT is unique. FT Advantage is how we demonstrate this. Read More |
Audience
Quite simply our audience are the most desirable people on the planet; the global elite making the biggest decisions in the political and corporate world, and high-net-worth, discerning consumers who seek out the best life has to offer. Read More |
Products
From the famous Financial Times newspaper, to FT Weekend, How To Spend It and FT Weekend magazine, to our targeted financial publications, award-winning iPad app and our expansive digital offering, the breadth of advertising opportunities is unrivalled. Read More |
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The FT has pioneered a more meaningful way to determine audience numbers. It's called ADGA (Average Daily Global Audience) and it provides media buyers with a single measure of the daily net audience regardless of channel.
READ MORE
High-net-worth, discerning consumers who seek out the best life has to offer.
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The global elite making the biggest decisions in the political and corporate world.
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Quite simply our audience are the most desirable people on the planet.
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The home of global lifestyle, arts and culture content including FT Magazine, Life & Arts, House & Home, FT Money, Travel, Books, Food & Drink and Style.
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From FT.com - the definitive home for business intelligence on the web - to our multi-award winning mobile apps, we keep the global business community connected with what matters to them.
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Available in over 100 countries and read by 1.5 million people worldwide. Our readers value our independent comment and analysis which gives them insight they can act on and fresh ideas for their business.
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The FT is home to over 15 vertical titles which provide crucial granular insights for those working in financial industries and private investors.
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Sponsored Copies offer clients the opportunity to wrap their brand message around the FT and place that message directly into the hands of a targeted audience.
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With the common denominators of editorial quality, innovative advertising formats and stellar audiences, the FT’s suite of products provide vehicles to reach and influence whoever you need to persuade.
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The FT’s new content marketing proposition drawing on our unique data and editorial expertise, leveraged by your brand, to deliver unparalleled engagement with the most sought-after audiences in the world.
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Optimisation is our unique method of maximising your return on investment at every opportunity.
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Financial Times Live, the global conferences and events arm of the Financial Times newspaper brings together the very best in world business.
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The FT’s Commercial Insight Team offers a range of services that give clients the insights to plan, execute and measure campaigns that move the needle.
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Our services provide a spectrum of opportunities to broaden campaigns and the results they achieve.
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Ensure your advertising is seen alongside relevant content by using the Publications calendar. Plan your campaigns in advance, and have sponsored copies at your event.
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Find out how the FT delivers against your goals and objectives.
Brand awareness
Brand repositioning
Maintenance of market position
Direct response/offers
Product promotion
Stakeholder/shareholder comms
Owning an issue
Enter new market
Explore how the FT has delivered successes across the following sectors.
Education
Energy
Fashion
Financial
Luxury
Manufacturing
Professional
Property
Technology
Travel
Watches & Jewellery
No matter what the outcome or audience you're trying to influence, the FT will get you there.
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Dimensions
Printing specification
Approved suppliers
Acceptable formats
Methods of delivery
Proofing & typesetting
Production contacts
Lead times
General guidelines
FT.com
FTChinese.com
Howtospendit.com
FT Handset web app
FT Tablet web app
How To Spend It iPad app
Financial Publishing
Find out all you need to know about supplying advertising to the FT
Our commercial charter sets out the standards we will uphold when we deal with our advertising partners. It clearly explains how we will transact and the level of service you can expect from us.
By publishing this we wanted to explain what we believe is fair and to demonstrate that we will operate in a transparent and open fashion. We hope that others follow suit.