Digital marketing

}} Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. The fundamental concept in digital marketing is based on the inbound marketing approach or generally it's called customer centric approach.

Digital Trends

Digital Trends is a technology news, lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos and podcasts about technology and consumer electronics products. With offices in Portland, Oregon, and New York City, Digital Trends is operated by Designtechnica Corp., a media company that also publishes Digital Trends Español, a Spanish-language version of the site, and men's lifestyle site The Manual.

The site offers reviews and information on a wide array of products that have been shaped by technology. That includes consumer electronics products such as smartphones, video games and systems, laptops, PCs and peripherals, televisions, home theater systems, digital cameras, video cameras, tablets, and more.

According to third-party web analytics provider SimilarWeb, the site has over 24 million visits per month, as of Dec. 2015. Digital Trends editorial team is led by Editor-in-Chief Jeremy Kaplan and managing editor Nick Mokey, and guided by co-founders Ian Bell and Dan Gaul.

Digital

Digital usually refers to something using digits, particularly binary digits.

Technology, the Internet, and computing

People

OLED

An organic light-emitting diode (OLED) is a light-emitting diode (LED) in which the emissive electroluminescent layer is a film of organic compound that emits light in response to an electric current. This layer of organic semiconductor is situated between two electrodes; typically, at least one of these electrodes is transparent. OLEDs are used to create digital displays in devices such as television screens, computer monitors, portable systems such as mobile phones, handheld game consoles and PDAs. A major area of research is the development of white OLED devices for use in solid-state lighting applications.

There are two main families of OLED: those based on small molecules and those employing polymers. Adding mobile ions to an OLED creates a light-emitting electrochemical cell (LEC) which has a slightly different mode of operation. OLED displays can use either passive-matrix (PMOLED) or active-matrix (AMOLED) addressing schemes. Active-matrix OLEDs (AMOLED) require a thin-film transistor backplane to switch each individual pixel on or off, but allow for higher resolution and larger display sizes.