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Did you know that, according to a Harvard Business School study, a 1-star increase on Yelp can result in a 5-9 percent increase in revenue? Did you also know that medical practices surveyed using a formalized review program saw dramatic shifts to their Google search results page 1? Because 92 percent of all Google search traffic can be attributed to page 1 search results, and page 1 only consists of 11 or fewer listings, it’s no surprise that dental practices want to ensure that each of those listings are working for the business in a positive way. And lots of reviews can help.
Now, AACD—in partnership with Third Coast Interactive—is offering AACD members an opportunity to get found online more quickly and easily through a totally redesigned Find-a-Dentist locator, AND benefit from real-time patient reviews that can boost your organic search results and help your practice to thrive closer to the top of Google page 1.
The new platform integrates many aspects of an AACD member-dentist’s online reputation and facilitates the organic pageranking of member profile pages. The platform includes a new, consumer-friendly cosmetic dentist locator/directory, Google maps, AACD-certified patient reviews, practice information, and social media links and feeds. Additionally, the platform can exhibit comprehensive photos and videos of treatments. Members choosing to fully leverage the new platform can upgrade to The Review Solution Pro, which allows them to collect patient reviews at the point of service. These reviews can then be posted to the AACD member profile page and other important sites such as Google+, Yelp, Healthgrades, Vitals, and RateMDs.com.
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