- published: 02 May 2012
- views: 69564
Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Market research is a key factor in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
Market may refer to:
Research comprises "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. A research project may also be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects, or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, economic, social, business, marketing, practitioner research, etc.
On this edition of Marketing Briefs, we place our focus upon Market Research precepts. How is it possible to effectively understand your target marketing (audience) if you choose not to conduct essential market research practices? Small and large organizations alike should develop a strategic marketing research analysis plan.
Market Research is key to a new business becoming a profitable entity. It anticipates and minimises risk, identifies potential customers and helps ensure success.
Market research essentially helps marketers and organizations find answers to their business related problems which they encounter every day. A very informative presentation with pictorial representation of Market Research Process. Read full article at http://whatismarketresearch.com/market-research-basics/what-is-market-research/
Malcolm Gladwell takes the lessons of psychology and sociology and applies them to business in ways we’ve never thought of before. Here, he deep-dives into the world of office chair invention and soft drink taste tests to answer the question, “Can we believe what people tell us?” https://vimeo.com/18064586
Do you know who your competitors are? How much do you know about the market you serve? In this video, I share three top strategies you can leverage in your business to get ahead of your competition as fast as possible. Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell MaritimeVacation.ca was my first company. In hindsight, it should’ve been a huge success since it was a vacation rental website. Yep, like AirBNB or VRBO. And with the first mover advantage (I started it in 1999) I should’ve been primed for success. But I wasn’t. And 6 months la...
Anyone who wants to sell something wants to know what appeals to customers. Technology now makes it possible. Eye tracking systems show what catches customers' eyes and how long their gaze remains. US market researchers are using the facilities of the Brandenburg company SensoMotoric Instruments for studies in supermarkets. Read more: http://www.dw.de/program/made-in-germany/s-3066-9798
It covers the meaning of Market Research, its process and methods. Lecture by: Anuradha, Assistant Professor of Commerce
On this edition of Marketing Briefs, we place our focus upon Market Research precepts. How is it possible to effectively understand your target marketing (audience) if you choose not to conduct essential market research practices? Small and large organizations alike should develop a strategic marketing research analysis plan.
Market Research is key to a new business becoming a profitable entity. It anticipates and minimises risk, identifies potential customers and helps ensure success.
Market research essentially helps marketers and organizations find answers to their business related problems which they encounter every day. A very informative presentation with pictorial representation of Market Research Process. Read full article at http://whatismarketresearch.com/market-research-basics/what-is-market-research/
Malcolm Gladwell takes the lessons of psychology and sociology and applies them to business in ways we’ve never thought of before. Here, he deep-dives into the world of office chair invention and soft drink taste tests to answer the question, “Can we believe what people tell us?” https://vimeo.com/18064586
Do you know who your competitors are? How much do you know about the market you serve? In this video, I share three top strategies you can leverage in your business to get ahead of your competition as fast as possible. Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell MaritimeVacation.ca was my first company. In hindsight, it should’ve been a huge success since it was a vacation rental website. Yep, like AirBNB or VRBO. And with the first mover advantage (I started it in 1999) I should’ve been primed for success. But I wasn’t. And 6 months la...
Anyone who wants to sell something wants to know what appeals to customers. Technology now makes it possible. Eye tracking systems show what catches customers' eyes and how long their gaze remains. US market researchers are using the facilities of the Brandenburg company SensoMotoric Instruments for studies in supermarkets. Read more: http://www.dw.de/program/made-in-germany/s-3066-9798
It covers the meaning of Market Research, its process and methods. Lecture by: Anuradha, Assistant Professor of Commerce