MTV Brand New (Netherlands)
MTV Brand New is a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands. An Italian version of the channel launched on September 14, 2003. It also launched in Germany in 2011.
History
MTV Brand New is derived from the hit pan-European MTV music show brand:new which launched in 1999 on MTV's regional channels. The show was known as mtv:new or brand:new on MTV. The show focused primarily on new music releases, cutting edge music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand alone music channel in Italy in 2003. Since then MTV Networks Europe has begun to roll out localized Brand New channels gradually.
In 2006, the flagship program became a stand alone channel in the Netherlands and Flanders featuring new music videos, alternative, punk and rock videos 24 hours a day without any commercial breaks. In the evening the channel also broadcasts MTV Live shows as well. The channel kicked of on KPN IPTV network, CAIW Cable television, UNET Fiber to the Home network and @Home Cable television on August 1, 2006. Followed by UPC Netherlands on October 5, 2006.
Brand New
Well I lost my taste for the company of airports and cars
We flew through the year and
avoided the dust and rock.
We stood in the way of the tank till we bored and stopped
So never show doubt in your hand
till you know what they got
Touch me or don't
Just let me know,
where you've been
Well drop me a line with a hook and some raw bleeding bait
(one, two, three, four)
Well I'm uncaught and still swimming alone in the lake
(five, six, seven, eight)
Shimmering under the moon made of anger and hate
I was the one who was always repeating it
Shimmering like a penny out of reach in the subway grate
(Shimmering like a coin kept safe away,
you'll never listen to anything)
Touch me or don't
Just let me know,
where you've been
Leave it alone, I'm sure there's someone who knows