The company Bayer is famous for inventing aspirin in 1898, which is arguably one of the world’s most beloved brands, and for good reason. But I was surprised to learn that just two weeks earlier, the same three guys who gave the world aspirin also created Bayer’s other big brand, heroin, which was marketed for about eight years as the world’s best cough medicine.
From Andrew Essex on his book about the End of Advertising. Hat tip: John Maeda.
I found this funny anecdote from a CNET article about the future of power:
Power and utility companies must exactly balance supply with what people consume at any given moment. UK grid operators famously must cope with a demand surge after the TV soap opera “EastEnders” ends, when thousands of people start boiling water for tea.
Last week we released version 4.8 “Evans” of WordPress, as I write this it has had about 4.8 million downloads already. The release was stable and has been received well, and we were able do the merge and beta a bit faster than we have before.
When I originally wrote about the three focuses for the year (and in the State of the Word) I said releases would be driven by improvements in those three areas, and people in particular are anticipating the new Gutenberg editor, so I wanted to talk a bit about what’s changed and what I’ve learned in the past few months that caused us to course correct and do an intermediate 4.8 release, and why there will likely be a 4.9 before Gutenberg comes in.
Right now the vast majority of effort is going into the new editing experience, and the progress has been great, but because we’re going to use the new editor as the basis for our new customization experience it means that the leads for the customization focus have to wait for Gutenberg to get a bit further along before we can build on that foundation. Mel and Weston took this as an opportunity to think about not just the “Customizer”, which is a screen and code base within WP, but really thinking in a user-centric way about what it means to customize a site and they identified a number of low-hanging fruits, areas like widgets where we could have a big user impact with relatively little effort.
WordPress is littered with little inconsistencies and gaps in the user experience that aren’t hard to fix, but are hard to notice the 500th time you’re looking at a screen.
I didn’t think we’d be able to sustain the effort on the editor and still do a meaningful user release in the meantime, but we did, and I think we can do it again.
4.8 also brought in a number of developer and accessibility improvements, including dropping support for old IE versions, but as I mentioned (too harshly) in my first quarter check-in there hasn’t been as much happening on the REST API side of things, but after talking to some folks at WordCamp EU and the community summit before I’m optimistic about that improving. Something else I didn’t anticipate was wp-cli coming under the wing of WP.org as an official project, which is huge for developers and people building on WP. (It’s worth mentioning wp-cli and REST API work great together.)
To summarize: The main focus of the editor is going great, customization has been getting improvements shipped to users, the wp-cli has become like the third focus, and I’m optimistic about REST-based development the remainder of the year.
I’ll be on stage at WordCamp Europe in Paris tomorrow afternoon doing a Q&A with Om Malik and taking audience questions, will also have a few announcements. You can get to the livestream tomorrow on the WordCamp EU homepage.
Christopher Mims writes for the Wall Street Journal Why Remote Work Can’t Be Stopped, also riffing off the IBM shift I wrote about a few weeks ago. I was excited to see an Automattician Julia featured at the top and a few other colleagues having their voice in the article.
I’m glad the New York Times is covering how to safely cut an avocado, because I’ve messed that up 100% of the time I’ve tried to handle an avocado in the past month. It makes you almost want to forgive them for that green pea guacamole thing.
Once a little boy sent me a charming card with a little drawing on it. I loved it. I answer all my children’s letters—sometimes very hastily—but this one I lingered over. I sent him a card and I drew a picture of a Wild Thing on it. I wrote, “Dear Jim: I loved your card.” Then I got a letter back from his mother and she said, “Jim loved your card so much he ate it.” That to me was one of the highest compliments I’ve ever received. He didn’t care that it was an original Maurice Sendak drawing or anything. He saw it, he loved it, he ate it.
From Maurice Sendak, the author of Where the Wild Things Are.
Today is 14 years from the very first release of WordPress. The interface I’m using to write this (Calypso) is completely unrecognizable from what WordPress looked and worked like even a few years ago. Fourteen years in, I’m waking up every day excited about what’s coming next for us. The progress of the editor and CLI so far this year is awesome, and I’m looking forward to that flowing into improvements for customization and the REST API. Thanks as always to Mike for kicking off this crazy journey, all the people chipping in to make WordPress better, and Konstantin and Erick for surprising me with the cool cake above.