- published: 02 Jul 2013
- views: 20120
Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard. The company also produces several other types of pastis.
After the banning of absinthe, Pernod Ricard was created from the Pernod Fils company, which had produced absinthe. It is now a worldwide conglomerate.
Pernod Ricard owns the distilled beverage division of the former corporation Seagram (including brands like Chivas Regal), along with many other holdings. In 2005, the company acquired a British-based competitor, Allied Domecq plc.
In 2008, Pernod Ricard announced its acquisition of Swedish-based V&S Group, which produces Absolut Vodka.
In 2013 Pernod Ricard joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.
As of 2015, India is the company's third largest market by value.
Pernod Ricard, a leader in the global wine & spirits industry, uses Chatter across its entire organization to foster collaboration and the sharing of new ideas. The result: a real boost to innovation!
Our company continues to grow and excel its world-class brands, based on the creativity, initiative and passion of our world-class talent. We are totally committed to providing world-class wellness to our people, and support them in the pursuit of a healthy and fulfilling lifestyle.
Bernard Coulaty - Vice President, Human Resources, Pernod Ricard Asia - shares his views on attracting and developing young talent at Pernod Ricard. For more information about the Pernod Ricard Asia Management Trainee Programme, please visit http://www.pernodricard-asiantalent.com/
Kristelle Albers Application for Wine Ambassador - Pernod Ricard
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WE TOOK A HIT IN VODKA SEGMENT - PERNOD RICARD CEO-ELECT ANCHOR QUESTION OFF-CAMERA (ENGLISH) SAYING: So I know you're in all segments but that Vodka is really a problem. I mean, in terms of your sales, just last quarter- I mean, Vodka sale I think were down 2%. How do you get those sales back up? ALEXANDRE RICARD, CEO-ELECT, PERNOD RICARD (ENGLISH) SAYING: We actually increased our prices on the Absolute brand a little bit more than a year ago, because of the competitive nature of the Vodka segment, we took the hit from a volume point of view, albeit, it's a slight decline. So we're reinvesting behind Absolute. We have a campaign- a beautiful campaign called "Transform today." And if you want to transform your perfect cocktail, you need to use Absolute. ANCHOR QUESTION OFF-CAMERA (ENGLI...