Pernod launch takeover bid for Allied Domecq

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• published: 21 Jul 2015
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1. Pan from the street to the entrance of Pernod Ricard's headquarters 2. Close-up of Pernod Ricard sign 3. Interior of lobby with bottles in the background and giant screen with commercials playing 4. Pernod bottles 5. Close-up of Pernod logo on bottle 6. Ricard bottles 7. Pan from journalists in the auditorium to speakers 8. Patrick Ricard, Chief Executive Officer of Pernod Ricard, in the middle of the speakers 9. SOUNDBITE: (English) Patrick Ricard, Pernod Ricard, Chief Executive Officer "With new brands like the liqueurs from Allied Domecq - Malibu, Kalhua, Tia Maria - we are going to fill the gap we had in the liqueurs. We were small, we had just Soho. Now we have nice liqueurs which are doing well in a lot of different markets. We are also going to have a strong international brand in the white spirits, with Beefeater and the contract with Stolichnaya in the States which normally should run over five years and will again give us more strength with the white spirits on the US market." 10. Patrick Ricard interviewing by journalists 11. SOUNDBITE: (English) Patrick Ricard, Pernod Ricard, Chief Executive Officer "In the States, first, we are small and we'll still remain not the biggest, and we do not anticipate any problems in the States. But, again, we are not the competition authorities so we'll see in due time what they say. And if there are some problems we'll try to solve them, and if they are impossible to solve then we'll see what's going to happen." 12. Photographers and cameramen 13. SOUNDBITE: (English) Patrick Ricard, Pernod Ricard, Chief Executive Officer "Well, people will say what they want. What I see is that the reaction from all the observers are good and the price of Pernod Ricard shares is still going up, so people will see that the deal is good - for both parties" 14. Pernod Ricard logo 15. Ricard bottles STORYLINE: French drinks group Pernod Ricard SA launched a 14.2 (b) billion US dollars friendly takeover bid on Thursday for rival Allied Domecq PLC (AED) in a cash and equity deal that would make it the number two player in the world when measured by sales. Allied Domecq said its board unanimously recommended Pernod's offer at 12.9 US dollars per share, 10.44 US dollars of which is to be paid in cash. Pernod Ricard will issue 17.5 (m) million new shares, or 20 percent of the enlarged share capital, to complete the financing. A London-based analyst said it looked like Pernod Ricard hadn't overpaid on the deal. At 0744 GMT, Pernod Ricard's shares were ahead 4.7 percent at 159.72 US dollars In London, Allied shares were up 2.9 percent at 12.70 US dollars in a slightly weaker market. Pernod Ricard says it will keep most of Allied Domecq's brands, such as Ballantine's scotch, Beefeater gin, Kahlua, Malibu rum, Tia Maria, and the rights to distribute Stolichnaya vodka, as well as some premium wines and Mumm champagne. Fortune Brands in the United States will acquire 5.35 (b) billion US dollars-worth of Allied Domecq, including brands like Courvoisier and Maker's Mark, and some of Allied Domecq's European distribution networks. Fortune's participation will help Pernod Ricard finance the deal, as well as avoid anti-trust issues. You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/51deaa3cdcf488074113cf12b144cccc Find out more about AP Archive: http://www.aparchive.com/HowWeWork