Sony Music Entertainment

Sony Music Entertainment Inc. (sometimes known as Sony Music or by the initials, SME) is an American music corporation managed and operated by Sony Corporation of America (SCA), a subsidiary of Japanese conglomerate Sony Corporation. In 1929, the enterprise was first founded as American Record Corporation (ARC) and, in 1938, was renamed Columbia Recording Corporation, following ARC's acquisition by CBS. In 1966, the company was reorganized to become CBS Records. In 1987, Sony Corporation of Japan bought the company, and in 1991, renamed it SME. It is the world's second largest recorded music company, after Universal Music Group.

In 2004, SME and Bertelsmann Music Group merged as Sony BMG Music Entertainment. When Sony acquired BMG's half of the conglomerate in 2008, Sony BMG reverted to the SME name. The buyout led to the dissolution of BMG, which then relaunched as BMG Rights Management. Out of the "Big Three" record companies, with Universal Music Group being the largest and Warner Music Group, SME is middle-sized.

Music

Music is an art form and cultural activity whose medium is sound and silence. The common elements of music are pitch (which governs melody and harmony), rhythm (and its associated concepts tempo, meter, and articulation), dynamics (loudness and softness), and the sonic qualities of timbre and texture (which are sometimes termed the "color" of a musical sound). Different styles or types of music may emphasize, de-emphasize or omit some of these elements. Music is performed with a vast range of instruments and with vocal techniques ranging from singing to rapping, and there are solely instrumental pieces, solely vocal pieces and pieces that combine singing and instruments. The word derives from Greek μουσική (mousike; "art of the Muses"). In its most general form, the activities describing music as an art form include the production of works of music (songs, tunes, symphonies, and so on), the criticism of music, the study of the history of music, and the aesthetic examination of music. Ancient Greek and Indian philosophers defined music as tones ordered horizontally as melodies and vertically as harmonies. Common sayings such as "the harmony of the spheres" and "it is music to my ears" point to the notion that music is often ordered and pleasant to listen to. However, 20th-century composer John Cage thought that any sound can be music, saying, for example, "There is no noise, only sound."

Sony

Sony Corporation (ソニー株式会社, Sonī Kabushiki Gaisha), commonly referred to as Sony /ˈsoʊniː/, is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 116th on the 2015 list of Fortune Global 500.

Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments – electronics (including video games, network services and medical business), motion pictures, music and financial services. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications (formerly Sony Ericsson) and Sony Financial. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders and as of 2013, the fourth-largest television manufacturer in the world, after Samsung Electronics, LG Electronics and TCL.

Poetic Ammo

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Poetic Ammo (previously known as PMO or Poetic Ammunition) was a Malaysian rap/hip-hop group. The group consisted of Yogeswaran Veerasingam (a.k.a. Yogi B), Chandrakumar Balakrishnan (a.k.a. Land Slyde), Nicholas Ong (a.k.a. Point Blanc), and Sashi Kumar Balakrishnan (a.k.a. C. Loco.) Although most of the group's songs were written in English, they also released tracks in Malay, Tamil, and Cantonese.

Beginning

The group was founded by Yogi B in 1990. The original members of Poetic Ammo were Yogi B and Anand, and they were formerly known as DEFX which featured ana and amo. Poetic Ammo became popular amongst local clubs and pubs such as Piccadilly, Canton City, Party Box and others in Petaling Jaya. The first singles they released with Kenny Music (Kenny Remy Martin) were "Run" and "Only You", released under Positive Tone.

Anand later left DEFX and set up another underground rap group with Amoo Tha (also known as Jason), and they called themselves THA 2.O, with a music style of hardcore rap and g-funk. Anand was the vocalist and Jason was the turntablist in the band. Their shows were arranged by Siva Saga Entertainment. Anand left the group after he married Sherina, and Jason continued solo, but his solo album was never released due to censorship issues.

Anirudh Ravichander

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Anirudh Ravichander (born 16 October 1990) is an Indian film composer and singer. He made his debut in the Tamil film, 3 directed by Aishwarya R. Dhanush. The song, "Why This Kolaveri Di", that Anirudh had composed for the Tamil film 3, went viral on YouTube and tracked more than 100 million views.

Early life

Anirudh is the son of actor Ravi Raghavendra, nephew of Rajinikanth and Latha Rajinikanth, and cousin of Aishwarya and Soundarya Rajinikanth. His mother Lakshmi is a dancer. Anirudh was a part of a band in school called Zinx. At the age of 10, he started composing music and landed his first break – '3' at the age of 21

He did his schooling at Padma Seshadri Bala Bhavan, K.K. Nagar. He graduated from Loyola College, Chennai in 2011, which according to him was just a back up in case his music career did not take off. Anirudh learnt classical piano from Trinity College of Music, London. He also learnt Carnatic music, and was part of a Carnatic fusion band.