Turn

Turn may refer to:

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Turn Down for What

"Turn Down for What" is a single by DJ Snake and Lil Jon released on December 18, 2013. It was co-produced by both artists and co-written by Tchami. The song and its viral music video popularized the use of the phrase.

Release

Lil Jon and DJ Snake had met several years prior to recording the song. In December 2013, "Turn Down for What" was released on Columbia Records. In an interview about the song, DJ Snake said,

Lil Jon said in an interview,

Composition

"Turn Down for What" runs for three minutes and thirty-three seconds. It contains the lyrics of Lil Jon's powerful and iconic voice rapping "Fire up that loud, another round of shots" and "Turn down for what" throughout the song. It also contains bass and trap music elements that are original to Atlanta, GA, Lil Jon's hometown.

"Turn Down for What" is written in the E Phrygian mode, and is set in common time at a moderate tempo of 100 beats per minute.

Chart performance

"Turn Down for What" entered the top 10 on Billboard's Dance/Electronic chart during the last week of December. In January 2014, the single entered the top 5 on the Dance/Electronic chart and debuted at No. 38 on Billboard's Hot 100. It peaked at number 4 on the chart, becoming DJ Snake's first and Lil Jon's ninth top ten, and was certified gold in February 2014. It reached its first million copies sold in the U.S. in March 2014. The song reached its 3 million sales mark in July 2014. It became the seventh best-selling song of 2014 in the US with 3,449,000 copies sold for the year.

DJ Snake

William Sami Etienn Grigahcine, (better known by his stage name DJ Snake), is a French DJ, rapper and producer of Algerian descent who mixes rap and electronic dance music.

DJ Snake is a Grammy-nominated producer and artist who debuted into the international scene with singles "Bird Machine" and "Turn Down for What" in 2013. "Bird Machine" is a collaboration with fellow French act Alesia. The single was picked up by Mad Decent, a Los Angeles-based record label run by Diplo, and released in February 2013. In June 2013, DJ Snake was invited by Diplo to do a live mix on his radio show, "Diplo & Friends", which airs on BBC Radio 1.

DJ Snake was announced to be working on a collaboration with Diplo, originally slated to debut in 2014; it eventually released in 2015 as the single "Lean On" in collaboration with MØ and Diplo's Major Lazer. On April 30, 2014, DJ Snake was labeled as an "Artist to Watch" by FoxWeekly. He and Dillon Francis were announced as alternating supporting artists for the summer Mothership Tour 2014 with Skrillex.

Cardfight!! Vanguard

Cardfight!! Vanguard (Japanese: カードファイト!! ヴァンガード, Hepburn: Kādofaito!! Vangādo) is a Japanese media franchise created in collaboration among Akira Itō (Yu-Gi-Oh! R), Satoshi Nakamura (Duel Masters), and Bushiroad president Takāki Kidani. An anime television series was produced by TMS Entertainment and aired in Japan on TV Tokyo starting on January 8, 2011. An official trading card game by Bushiroad began releasing in Japan on February 26, 2011, in Singapore on May 5, 2011, and internationally on May 12, 2011. A manga series was also announced and began publishing in Kerokero Ace magazine on March 26, 2011.

The series continued for thee additional seasons: Cardfight!! Vanguard: Asia Circuit (カードファイト!! ヴァンガード アジアサーキット編, Kādofaito!! Vangādo Ajia Sākito Hen, lit. Cardfight!! Vanguard Asia Circuit Chapter), which began airing on April 8, 2012; Cardfight!! Vanguard: Link Joker (カードファイト!! ヴァンガード リンクジョーカー編, Kādofaito!! Vangādo Rinku Jōkā Hen, lit. Cardfight!! Vanguard Link Joker Chapter) on January 13, 2013; and Legion Mate (レギオンメイト編, Region Meito Hen, lit. Legion Mate Chapter) on March 9, 2014. An anime/live action film was released on September 13, 2014 in Japan.

Lil Jon

Jonathan Smith (born January 17, 1971), better known by his stage name Lil Jon, is an American rapper, record producer, entrepreneur, DJ and actor. He was the frontman of the group Lil Jon & The East Side Boyz, which he formed in 1997, and they released several albums until 2004. He then went solo and released a new album in 2010 titled Crunk Rock. He was also featured on Celebrity Apprentice during its 11th and 13th seasons.

Life and career

Beginnings

Born and raised in Atlanta, Georgia, Smith graduated from Frederick Douglass High School in Atlanta. After working as a DJ for Atlanta night clubs, he started working for So So Def Recordings between 1993 and 2000.

Lil Jon & the East Side Boyz

Smith took the stage name Lil Jon and formed musical group Lil Jon & the East Side Boyz with rappers Big Sam (born Sammie Dernard Norris) and Lil' Bo (born Wendell Maurice Neal). The group signed to the Atlanta-based Mirror Image Records and were distributed by Ichiban Records. In 1997, Lil Jon & the East Side Boyz debuted with Get Crunk, Who U Wit: Da Album. It included singles "Who U Wit?" and "Shawty Freak a Lil' Sumthin'", the latter of which came out in 1998. Both singles charted on the Billboard Hot R&B/Hip-Hop Songs chart at No. 70 and No. 62 respectively. In 2000, Jon took part in starting up his own label BME Recordings and signed a distribution agreement with Norcross, Georgia-based Southern Music Distribution. There he released his breakthrough album titled We Still Crunk!. Among the tracks on that project was the hit single "I Like Those Girls", which reached No. 55 on the R&B chart and No. 3 on the Hot Rap Tracks chart.