South by Southwest

South by Southwest (SXSW) is an annual set of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year. In 2011, the conference lasted for 10 days with SXSW Interactive lasting for 5 days, Music for 6 days, and Film running concurrently for 9 days.

South by Southwest is run by the company SXSW, Inc. which plans and executes conferences, trade shows, festivals, and other events. In addition to the three main South by Southwest festivals, the company runs three other conferences, two in Austin: SXSWedu, a conference on educational innovation, and SXSW Eco, an environmental conference; and one in Las Vegas: SXSW V2V, a conference focused on innovative startups.

Overview

SXSW Music

SXSW Music is the largest music festival of its kind in the world, with more than 2,000 acts as of 2014. SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel.

Lady Gaga

Stefani Joanne Angelina Germanotta (/ˈstɛfəniː dʒɜːrməˈnɒtə/ STEF-ə-nee jur-mə-NOT-ə; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her self-empowering messages, fashion, and live performances. Gaga initially performed in theater, appearing in high school plays, and studied at CAP21 through New York University's Tisch School of the Arts before dropping out to pursue a musical career. After leaving a rock band, participating in the Lower East Side's avant garde performance art circuit, and being dropped from a contract with Def Jam Recordings, Gaga worked as a songwriter for Sony/ATV Music Publishing. There, recording artist Akon noticed her vocal abilities and helped her to sign a joint deal with Interscope Records and his own KonLive Distribution.

Her debut album The Fame (2008) was a critical and commercial success that produced global chart-topping singles such as "Just Dance" and "Poker Face". A follow-up EP, The Fame Monster (2009), was met with a similar reception and released the successful singles "Bad Romance", "Telephone", and "Alejandro". Her second full-length album Born This Way was released in 2011, topping the charts in more than 20 countries, including the United States, where it sold over one million copies in its first week. The album produced the number-one single "Born This Way". Her third album Artpop, released in 2013, topped the US charts and included the successful single "Applause". In 2014, Gaga released a collaborative jazz album with Tony Bennett titled Cheek to Cheek, which became her third consecutive number one in the United States. For her work in the television series American Horror Story: Hotel, Gaga won a Golden Globe Award in 2016.