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Boogie

Boogie is a repetitive, swung note or shuffle rhythm,"groove" or pattern used in blues which was originally played on the piano in boogie-woogie music. The characteristic rhythm and feel of the boogie was then adapted to guitar, double bass, and other instruments. The earliest recorded boogie-woogie song was in 1916. By the 1930s, Swing bands such as Benny Goodman, Glenn Miller, Tommy Dorsey, Gerald Martin, and Louis Jordan all had boogie hits. By the 1950s, boogie became incorporated into the emerging rockabilly and rock and roll styles. In the late 1980s and the early 1990s country bands released country boogies. Today, the term "boogie" usually refers to dancing to pop, disco, or rock music.

History

The boogie was originally played on the piano in boogie-woogie music and adapted to guitar. Boogie-woogie is a style of blues piano playing characterized by an up-tempo rhythm, a repeated melodic pattern in the bass, and a series of improvised variations in the treble. Boogie woogie developed from a piano style that developed in the rough barrelhouse bars in the Southern states, where a piano player performed for the hard-drinking patrons. Wayne Schmidt remarks that with boogie-woogie songs, the "bass line isn't just a time keeper or 'fill' for the right hand"; instead, the bassline has equal importance to the right hand's melodic line. He argues that many boogie-woogie basslines use a "rising/falling sequence of notes" called walking bass line.

Earth, Wind & Fire

Earth, Wind & Fire (EWF) is an American band that has spanned the musical genres of R&B, soul, funk, jazz, disco, pop, rock, Latin and African. They are one of the most successful bands of the 20th century. Rolling Stone Magazine described them as "innovative, precise yet sensual, calculated yet galvanizing" and declared that the band "changed the sound of black pop".

The band was founded in Chicago by Maurice White in 1969. Other members have included Philip Bailey, Verdine White, Ralph Johnson, Larry Dunn, Al McKay and Andrew Woolfolk. The band has received 20 Grammy nominations; they won six as a group and two of its members, Maurice White and Bailey, won separate individual awards. Earth, Wind & Fire have 12 American Music Awards nominations and four(20) awards. They have been inducted into the Rock and Roll Hall of Fame, the Vocal Group Hall of Fame, received a star on the Hollywood Walk of Fame, and sold over 100 million records, making them one of the world's best-selling bands of all time. Five members of Earth, Wind & Fire were also inducted into the Songwriters Hall of Fame: Maurice White, Philip Bailey, Verdine White, Larry Dunn and Al McKay. The music industry and fans have bestowed Lifetime Achievement honors from the American Society of Composers, Authors and Publishers (Rhythm & Soul Heritage Award – 2002), NAACP (Hall of Fame – 1994) and the BET Awards (Lifetime Achievement Award – 2002).

McDonald's advertising

McDonald's maintains an extensive advertising campaign. In addition to the usual media including television, radio, and newspaper ads, the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. However, television ads remain the primary form of advertisement.

McDonald's has used 23 different slogans to advertise in the United States, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns.

History

There have been many McDonald's advertising campaigns and slogans over the years. The company is one of the most prevalent fast food advertisers, especially in the United States, where it spends the most advertising money of any fast-food restaurant and the fourth-most of any advertiser in the country. McDonald's Canada's corporate website states that the commercial campaigns have always focused on the "overall McDonald's experience", rather than just product. The purpose of the image has always been "portraying warmth and a real slice of everyday life." Its TV ads, showing various people engaging in popular activities, usually reflect the season and time period. Finally, rarely in their advertising history have they used negative or comparison ads pertaining to any of their competitors; the ads have always focused on McDonald's alone, one exception being a 2009 billboard advertising the new McCafe espresso. The billboard read "four bucks is dumb", a shot at competitor Starbucks.

Mystery meat navigation

Mystery meat navigation (also known as MMN) is a disparaging term coined in 1998 by Vincent Flanders, author and designer of the website Web Pages That Suck, to describe a web page where the destination of the link is not visible until the user points their cursor at it. Such interfaces lack a user-centered design, emphasizing aesthetic appearance, white space, and the concealment of relevant information over basic practicality and functionality.

The epithet "mystery meat" refers to the meat products often served in American public school cafeterias whose forms have been so thoroughly reprocessed that their exact types can no longer be identified by their appearances: like them, the methods of MMN are clear to the producer but baffling to the consumer.

Flanders originally and temporarily described the phenomenon as Saturnic navigation in reference to the Saturn Corporation, whose company website epitomized this phenomenon. Flanders writes, "The typical form of MMN is represented by menus composed of unrevealing icons that are replaced with explicative text only when the mouse cursor hovers over them".