Television advertisement

A television advertisement (variously called a television commercial, commercial or ad in American English, and known in British English as an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television.

The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a "daypart").

Commercial

Commercial may refer to:

Television

Television is a telecommunication medium used for transmitting sound with moving images in monochrome (black-and-white), or in colour, and in two or three dimensions. It can refer to a television set, a television program, or the medium of television transmission. Television is a mass medium, for entertainment, education, news and advertising.

Television became available in crude experimental forms in the late 1920s. After World War II, an improved form became popular in the United States and Britain, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion. In the mid-1960s, color broadcasting was introduced in the US and most other developed countries. The availability of storage media such as VHS tape (1976), DVDs (1997), and high-definition Blu-ray Discs (2006) enabled viewers to watch recorded material such as movies. At the end of the first decade of the 2000s, digital television transmissions greatly increased in popularity. Another development was the move from standard-definition television (SDTV) (576i, with 576 interlaced lines of resolution and 480i) to high-definition television (HDTV), which provides a resolution that is substantially higher. HDTV may be transmitted in various formats: 1080p, 1080i and 720p. Since 2010, with the invention of smart television, Internet television has increased the availability of television programs and movies via the Internet through services such as Netflix, iPlayer, Hulu, Roku and Chromecast.

America Line

The America Line (German: Amerikalinie) is the unofficial name of a railway line in northern Germany which is mainly of regional importance today. It runs in an east-west direction and links Stendal in Saxony-Anhalt with the Hanseatic city of Bremen.

History

The America Line was originally the central element of direct links from Magdeburg and, most importantly, Berlin to the North Sea ports. It was given its colloquial name because many emigrants from East and West Prussia, Silesia and the provinces of Posen and Pomerania travelled on the line to Bremerhaven, where there was a connexion to emigration ships sailing to America on the Columbus Quay (Columbuskaje). In the opposite direction many goods trains laden with fresh fish ran from Bremerhaven to the capital of the German Reich. Because Kaiser Wilhelm II occasionally travelled on this route from Berlin to the naval bases on the North Sea, it is sometimes also called the Emperor Line (Kaiserlinie). Several express trains ran on this line on the route from Berlin–Wilhelmshaven to Berlin–Norddeich. During the Cold War, the line was cut next to Nienbergen station as a result of the creation of the Inner German border.

Holland America Line

Holland America Line is a British- American owned cruise line based in Seattle. It has been owned by Carnival Corporation & plc since 1989.

From 1873 to 1989, it was a Dutch shipping line, a passenger line, a cargo line and a cruise line operating primarily between the Netherlands and North America. As part of this rich legacy, it was instrumental in the transport of many hundreds of thousands of immigrants from the Netherlands to North America.

History as a Dutch shipping and passenger line (1873–1989)

Holland America Line was founded in 1873 as the Nederlandsche-Amerikaansche Stoomvaart Maatschappij (Dutch-American Steamship Company), a shipping and passenger line. It was headquartered in Rotterdam, the Netherlands, and provided service to the Americas. The company was formed as a result of the reorganization of an earlier company, Plate, Reuchlin & Co. The company's first ship was the original Rotterdam, which sailed its 15-day maiden voyage from the Netherlands to New York City on October 15, 1872. Other services were started to other new world ports, including Hoboken, Baltimore and South America. Cargo service to New York started in 1899.