Station identification

Station identification (ident, network ID or channel ID) is the practice of radio or television stations or networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a "sounder" or "stinger", more generally as a station or network ID). This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such, it is closely related to production logos used in television and cinema, alike.

Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs.

Asia

Idents are known as a montage in Thailand, and as an interlude in Cambodia and Vietnam.

Station IDs in the Philippines differ from the original concept. Instead of a way to identify television networks, these are presented in the form of music videos that represent the season in which the ident is aired during, which consist of tag-init (summer season), tag-ulan (rainy season), and Pasko (Christmas season). Station IDs in the Philippines runs for three to six minutes depending on the television station. The longest station ID is "Thank You Ang Babait Ninyo", which was used by ABS-CBN as a Christmas ID in 2014, lasting for ten minutes and 36 seconds. However, ABS-CBN, alongside some networks (i.e. UNTV, RPN, IBC, and PTV), also releases CGI-animated station IDs, not yearly but sporadically.