Decoding SEO: Behind the Scenes of Search
Presented by: Lindsey Albanese, Officite Search Manager
Learn what Search Engine Optimization is, and how your practice can get started on it!
Learning Objectives:
- How Search Engines Work
- SEO vs. PPC
- Entry level techniques
- When to DIY
- What to avoid
- Benefits of SEO
Modern Practice Marketing in 7 Simple Steps: Using New Tech to Welcome New Patients
Presented by: Rich Hirschinger, DDS, MBA
Join Dr. Rich Hirschinger for a deep-dive into 7 modern marketing strategies used by successful dental practices across the nation. This course will cover how classic marketing avenues like websites, social media, and print are evolving, and will outline new techniques and technologies to help you stay ahead of the curve and on top of your market. In one sitting, we will:
- Revisit the marketing strategies your practice should already have in place
- Examine developing trends and statistics that will affect the way you attract new patients
- Provide a checklist for marketing success moving into 2015 and beyond
Polish Your Practice’s Online Image
Oct. 16, 2014