Houzz.com

Houzzer Profile: Ella Zhang, Quantitative Analyst

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As a member of the data analytics team, Ella uses data to inform and direct business decisions. When she’s away from work, Ella enjoys exploring local parks with her family.

Why did you choose to become a data scientist?
I actually studied environmental engineering, but when I graduated, data science was just beginning to gain momentum as a career path. Prior to that point, there weren’t many statistician positions available. Through my schooling, I’d had the opportunity to play with data and use different models to answer business-related questions and I realized that it was the perfect blend of my education and interests.

What benefits do data scientists bring to businesses?
All business decisions should be based on a clear understanding of how customers are using their products and services. Data provides the confidence to chart new paths and create greater efficiencies of resources, while evaluating the impact of those decisions. For a company like Houzz, which provides a bounty of products and services to our community, it’s important to understand how all decisions impact the overall dynamic of the experience from the minor ripples to the major waves.

What brought you to Houzz?
I was a big fan of Houzz long before I began working here and used to spend 20-30 minutes per night looking at photos and getting inspiration for my own home. In fact, one of my bathrooms looks very similar to a photo I found on Houzz!

Professionally, I craved the startup experience, which would allow me to broaden my focus and solve new challenges every day.

What do you most enjoy about your role?
It’s exciting! There’s an opportunity to blaze a trail, tap into my own creativity and provide useful information based on non-defined parameters. The many aspects of the Houzz platform mean that I am continuously learning and expanding my skills.

What project are you most proud of at Houzz?
I helped to develop the “Lifetime Value Model” for our marketing team, which is utilized for all campaigns to evaluate performance. I also analyze SEO-optimization and content partnerships to understand and educate the team on how and why people visit Houzz.com. It’s fascinating to learn what piques visitors’ interest about Houzz.

What’s something that has surprised you about working at Houzz?
I work with cross-functional teams across marketing, SEO and data operations, and have found that across the board, people are very data-driven at Houzz. It’s so refreshing. Everyone uses analysis to drive marketing efforts and business growth decisions to achieve greater, more collaborative results.

An Open (Design) Houzz: San Francisco Design Week

We hosted a special hands-on happy hour at our HQ in downtown Palo Alto as part of San Francisco Design Week to give guests a chance to meet our talented design team, learn about our work, culture and process, and enjoy small bites, drinks and games. Houzz product, graphic and mobile designers demoed our latest features, including Sketch for Web and View in My Room 3D, which allows users to see products and materials in a room before they purchase them.

Here are a few photos from the event:

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Houzzer Aran Yeo welcomes newcomers to the happy hour.

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Visitors get to know Sketch for the Web from Houzzer Kelvin Young.

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Guests compete for a grand prize Houzz gift card by creating unique lego designs (pictured here is the winning model in-progress!)

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Designers left their artistic mark on the epic blackboard wall.

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The Houzz design team is growing! Check out career opportunities at houzz.com/jobs.

Houzz Sketch Now Available as a Web Experience!

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Houzz Sketch, our popular communication, collaboration and design tool in the Houzz App, is now available as a web experience. With Sketch, people can communicate ideas and collaborate directly on any of the more than 14 million photos on Houzz – or images from their own library and around the web – by adding measurements, notes, stickers and more. Sketch also makes it easy to experiment with home decor options by adding products and materials from the Houzz Shop into any photo or blank canvas. A handy shopping list helps you keep track of all the products in your Sketch for easy checkout. In addition, you can choose any of the two dozen available Sketch Canvases to create mood boards and floor plans in an easy and lightweight way.

More than 1.5 million sketches have been created since Sketch was introduced on the Houzz app last year.

To start a Sketch, simply click the Sketch button on any photo on Houzz or upload a photo to an ideabook. Read more about the tool and check out a demo here.

Watch My Houzz: NBA All-Star Kyrie Irving Renovates his Father’s Home



In time for Father’s Day, check out the latest episode of My Houzz here, featuring NBA All Star Kyrie Irving as he secretly renovates his father Drederick’s home in West Orange, New Jersey, where Kyrie and his sister Asia grew up.

Kyrie, with the help of Asia, worked with a New Jersey-based designer from the Houzz community to pull off the surprise remodel. He used Houzz at every step of the process, from finding a local professional with great reviews to sharing ideas for his father’s home with the designer and Asia to buying all of the furniture and accessories from the Houzz Shop. The end result is a more open, functional and beautifully updated space.

You can shop the finished look here and check out the ideabooks Kyrie used for inspiration on his Houzz profile.

Houzz Launches Trade Program for Home Professionals

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At Houzz, we’re always looking for new ways to help home remodeling and design professionals build their businesses and work with clients. Today, we launched the Houzz Trade Program, which provides industry professionals with multiple ways to profit from purchasing and recommending products in the Houzz Marketplace, from bathtubs and fixtures, to furniture and decor products.

Some of the benefits of the Houzz Trade Program include trade-only discounts on hundreds of thousands of products, referral bonuses when sending clients to the Houzz Marketplace, a dedicated support team to streamline ordering and expediting products, and free shipping on most trade-discounted orders over $49.

All professionals in the home improvement industry, including designers, architects, contractors, and more, can enroll in the program for free. Houzz Pro+ members are pre-enrolled, as well as members of industry associations including the American Society for Interior Designers (ASID), the National Association of Home Builders (NAHB), the National Kitchen & Bath Association (NKBA), the American Institute of Architects (AIA), the National Association of Landscape Professionals (NALP), the National Association of the Remodeling Industry (NARI) and the Interior Design Society (IDS).

For more information and to apply, click here.

Why I Joined Houzz: A Data Scientist’s Perspective

Recently members of our analytics and data science teams hosted a meet-up in conjunction with DahShu.org for students and recent graduates where we shared our own career experience to shed some light on their next career move. Here’s what I shared with them: 

I joined Houzz at the end of 2015 after seven years at one of the largest companies in the Valley. Over time, I came to feel that I would benefit from working at a smaller company where I would have the opportunity to work on more diverse projects. Many of the people I worked with had started to leave for different startups, and would convey how happy they were to be able to be more creative, move faster, and to have a big impact through their work. I knew it was time for a change.

After speaking with several close friends who had left the company for recommendations, I applied to four startups and fortunately received offers from all of them. There were four primary factors I considered in deciding which one to accept:

  1. Do I like the product and believe in the business model?
  2. Is the company the right size? If it is too small, I won’t have enough data to play with. If it is too big, I’d face the same problem I had at my current job.
  3. Would there be learning opportunities and an intellectually stimulating environment?
  4. Would I make enough money?

Houzz emerged as the clear winner.

I loved the product and had been using it for many years. Having gone through a painful remodeling process myself, I knew how much value Houzz brings to users. In fact, it was, and still is, the only platform that covers the full funnel from getting inspiration, to finding a professional, to buying all the products and materials you need.

In terms of size, Houzz was and is still relatively small. I believed I could contribute to the company’s growth and have big impact through my work.

Houzz has over 40 million monthly unique users and over 1.5 million active home renovation and design professionals. I knew I would have plenty of data to get insights from. Finally, at each visit to Houzz, I met with people who were smart and fun. As an example, after learning that we used an internal language to obtain data from logs instead of SQL at my former company, one of the Houzz team members interviewing me took the effort to learn that language just to be able to interview me. That was very meaningful to me, and I knew that Houzz would provide an environment where I would be happy.

When I told people, including my mentors, about my decision to join Houzz, everyone was very supportive. In fact, during my last 1:1, my manager went from trying to convince me to stay to saying he believed everyone should have a startup experience as part of their professional development.

My first project upon joining Houzz was to develop a methodology to measure impact of metrics from our AB tests. This was an important project given that we make many decisions based on the outcome of these tests as a data-driven company. What I thought would be a project that would take multiple quarters to accomplish took two months. I soon found myself presenting to our cofounder during our weekly meetings, gaining a visibility that I never had before. I also got exposure to everything from marketing to monetization to user growth, whereas in the past, my work had felt very siloed.

I found Houzz to provide an intellectually stimulating environment. As an example: my team has an analytics reading group where we have covered things like hypothesis testing, experiment design and causal inference. We just built a data science library to encourage people to learn and grow. I also really like spending time with my colleagues, who are also friends. It turns out we have quite a few people who enjoy playing tennis as much as me (at least four of them above a 4.5!).

By the end of 2016, the four friends who tried very hard to convince me to join their companies had all left. In contrast, the two friends who referred me to Houzz are still happily working here. One of them was inspired by his wife, who is an architect, to help develop a product that will launch soon. The other is leading a massive project to enhance our local advertising program for home professionals.

When I share my experience with others, I tell them how important it is to believe in the product, in the people and in the opportunity for personal and professional growth. Of course, I also tell them we’re hiring ;)

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Houzz and DahShu.org welcome students and recent graduates to the event


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Guests mingle and get to know each other


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Jerry Krikheli introduces a panel of Houzzers to share their experiences


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Guests listen to a panel of Houzzers

Designing View in My Room 3D

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One of the things I love most about being a product designer at Houzz is how I’m constantly challenged by projects. Most recently I worked on View in My Room 3D (VIMR 3D), which brings augmented reality to the Houzz shopping experience, making it easy for people to find products that will work great in their homes. We had to overcome major design and technical challenges to make VIMR 3D an intuitive and easy-to-use feature for our users. Here are some takeaways from the process:

Define clear goals. This first step was critical to finding the right design solution. We had to think about what we wanted VIMR 3D to do, and what the user experience should be. We wanted to give our users the most value from our visualization tool, and take online shopping a step further by creating a rich mobile experience that is both human-centered and enjoyable.

Research. As a part of the design process at Houzz, we use research to gather insights and identify the best approach for our problem. For VIMR 3D, we started by asking basic questions such as “Why do people shop online?” “How do people shop online?” “What is the difference between online and offline shopping?” Visualization emerged as a key to decision-making for online shoppers. The ability to view products in the context of your room, scale them, move them and share them with others, creates a better shopping experience.

Test and iterate. Any designer will tell you that crafting a simple interaction is a challenging task. The new technologies and sensing abilities of devices have allowed us to present a new way of interaction through augmented reality. We thought about the movements of the finger and thumb that allow a user to interact with the app, and how these gestures have a universal quality. Through user testing, we found that in general, people will most likely try to pinch to zoom or use a single finger to drag an object around in space. We continued to iterate several different options for gestures and tested them against each other with the aim of finding the most intuitive interaction for VIMR 3D.

By defining clear goals, researching, and iterating across all stages of design and development, we were able to deliver a feature that addresses a major pain-point in online shopping, and that we’re all very proud of as a team. What really excites me though is what comes after the launch of a new feature: the immediate feedback we get from our enormous community of homeowners and home professionals. This input is what challenges us to enhance new features like VIMR 3D even further to provide the best experience for home design – and shopping.

Houzz Survey: Moms Tell Us What They Want for Mother’s Day

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With Mother’s Day just around the corner, we asked more than 1,500 moms what they really want for Mother’s Day and many of the responses centered on the home, from their preferred place to celebrate to the type of gift they hope to receive. In fact, the majority of moms say they’d like to stay home for Mother’s Day (53%), while going out is a distant second (28%).

Of those interested in staying at home, the most popular request is to enjoy a meal with the family, cooked by someone else (40%), followed by a family activity (25%) like watching movies, playing games or gardening. Responses from moms who want to go out for Mother’s Day have similar themes, with 47% of moms requesting a meal with family and 23% interested in attending a cultural event with their family, like visiting a museum, going to the movie theater or watching a live sporting event.

Flowers seem to be a popular request (at least, that’s what we hear from 19% of responding moms), but nearly the same amount of moms say their ideal gift is something for the home (16%). For inspiration, check out this collection of thoughtful home decor Mother’s Day gifts from Houzz.

However you choose to celebrate, we wish all moms a happy and healthy Mother’s Day!

My Houzz: Ludacris Surprises Mom with a Home Makeover



In time for Mother’s Day, we’re excited to share the latest “My Houzz,” episode, which follows renowned recording artist and actor Chris “Ludacris” Bridges as he makes over his mom Roberta’s home in Atlanta. Roberta lives in the first house Bridges bought when he became commercially successful as the rapper Ludacris. While she wanted to make the space her own, many of the rooms she had started were incomplete and reflected Bridges’ style.

Working with an Atlanta-based designer from the Houzz community, Bridges and his wife Eudoxie transformed what was once Bridges’ home into Roberta’s home, using Houzz at each step of the process. Check out the ideabooks he used for inspiration here and shop the look from the finished space.

Houzz Brings Augmented Reality to Home Design and Shopping

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Ever have trouble visualizing what a new piece of furniture will look like in your house before you buy it? Houzz has launched View in My Room 3D within our app for iPhone and iPad to help you find the best products for your home. With View in My Room 3D, people can now preview over 300,000 furniture and decor products from the Houzz Shop in 3D, within their own homes, before they buy. The 3D models on Houzz include materials and textures, so that shoppers can see realistic surfaces rather than just shapes, helping them to pick the best products for their space.

View in My Room 3D is the work of Houzz’s in-house team dedicated to applying the latest in visual technologies, including visual search and augmented reality, to the home design and shopping experience. Led by Sally Huang, the team is comprised of engineers and artists, many of whom have 3D graphics experience from the video game and visual effects industries. You can learn more about Sally and her experience building View in My Room 3D here.

To use View in My Room 3D, simply tap the “View in My Room 3D” button on a product page for any 3D-enabled product to launch your device’s camera and see the product in your home. You can read more about the feature and check out a demo here.

The Houzz app, updated with View in My Room 3D, is available to download on the Apple App Store℠.