What's a "point of choice" and why is your #website an essential #pointofchoice? We'll tell you ... http://www.optimizemybrand.com/2015/09/28/why-is-your-website-an-essential-point-of-choice/

That darned website ... how can it be improved? What's missing? Are we keeping up or ? Even if you're in a "boring" B2B industry ... your website doesn't have to be! http://www.optimizemybrand.com/2016/05/24/b2b-website-5-steps-to-more-engaging-design/

Good website design engages visitors and leads them through. Bad #website design is confusing and turns them off. And it kills business. More thoughts here. http://www.optimizemybrand.com/2015/12/10/bad-website-design-killing-business/

Messaging is the #verbalbrand ... essential to help you focus and optimize every interaction with your brand. Communicating "what's in it for me?" where people are making decisions or deciding to act impacts the results you see. This is especially true on your website ... communicate at a glance with messages that resonate. http://www.creativeco.com/

When it's time to rethink your website, run a #websiteevaluation first, here are 6 critical areas to address. http://www.optimizemybrand.com/2017/04/12/website-evaluation-more-visitors/

How do you know when your content and keywords are working? When our page on rebranding receives nearly 3 times the number of visits as our home page ... and we get a continous flow of leads from the download we offer. Woo hoo!
http://www.creativeco.com/services/brand-refresh-rebrand


Have you checked out our updated guide? We've summarized mistakes to avoid when redesigning a website, and vital elements to address when developing your new website. http://optimize.creativeco.com/website-redesign-essentials-mistakes

A new post on LinkedIn, the three important factors to address when it's time for a #website #redesign ... https://www.linkedin.com/pulse/ready-website-redesign-3-critical-areas-focus-jennifer-larsen-morrow

Be honest, does anyone actually read roundup posts?

I don't. +Rand Fishkin is right ... they're impossible to read! I have to wade through opinion after opinion after opinion to find something truly insightful and actionable. So please, if you're thinking of doing a roundup post, listen to this #whiteboardfriday ... And steal one of Rand's ideas.

My personal favorite? Seeking out controversial counter-opinions. As a content consumer, I personally like it when one source gives me both sides of a topic and let's me choose my own course rather than tell me their way is the way.