Promotional mix

In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the right mix of them. Activities identified as elements of the promotional mix vary, but typically include the following:

Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium. Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, emails.

Personal selling is the process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation, often in a face-to-face manner or by telephone. Examples include sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.

This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Promotional_mix

Latest News for: promotional mix

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Melania gets a wooden look

Hong Kong Standard 07 Jul 2019

... drawing mixed reactions from the locals ... She has triggered mixed reactions in Slovenia, ranging from adoration, to criticism that she has not done enough to promote her small state....

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Melania Trump depicted in wooden statue in native Slovenia

Detroit news 07 Jul 2019

(Photo. Miro Majcen, AP) ... first lady has been unveiled in her hometown of Sevnica, drawing mixed reactions from the locals ... Since the inauguration, the first lady has triggered mixed reactions in Slovenia, ranging from adoration, to criticism that she has not done enough to promote her small Alpine state ... .......

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The Latest: Masvidal stops Askren in 5 seconds at UFC 239

Hickory Record 07 Jul 2019

After listening to the opening bell while touching his own fence, Masvidal took three running steps out of his corner and sailed directly into the face of Askren (19-1), who had never been beaten in his 10-year pro mixed martial arts career. Masvidal and Askren had exchanged numerous insults in the promotion for their bout....

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The Latest: Chiesa dominates Diego Sanchez at UFC 239

Daily Freeman 07 Jul 2019

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The Latest: Blachowicz stops Rockhold in 2nd rd at UFC 239

The Bryan Eagle 07 Jul 2019

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The Latest: Nunes stops Holm in 1st round at UFC 239

Yankton Daily Press 07 Jul 2019

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UFC 239: Jorge Masvidal knocks out Ben Askren in 5 seconds

Inquirer 07 Jul 2019

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Switzerland, a nation of football

Swissinfo 07 Jul 2019

Switzerland, once better known for ice hockey and skiing, has become a nation of football ... Here in Liebefeld, in the third division Promotion League, teams are mixed; amateurs play alongside pros ... an ... ....

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The Latest: Jon Jones edges Santos by decision at UFC 239

The Herald Palladium 07 Jul 2019

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Jon Jones, Amanda Nunes victorious at UFC 239

The Morning Journal 07 Jul 2019

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Jones takes split decision victory; Holly Holm KO’d in first round

Albuquerque Journal 07 Jul 2019

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State of the plate

Arkansas Online 07 Jul 2019

I find myself in a warehouse district in Atlanta on a hot Thursday night ... Good restaurants are part of the mix when it comes to drawing talented young people to live and work in northwest Arkansas. The same goes for Little Rock ... ... During an afternoon session, Darnell, Haley and Johnson mix drinks. Here's how the festival guidebook promotes that event....

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Worst-dressed celebs: Sonam Kapoor, Parineeti Chopra missed the memo with their printed ensembles

Bollywood Life 07 Jul 2019

Major fashion faux pas moment. She deserves better styling. PERIOD.Kiara Advani ... Some checks shouldn't me mixed, just saying!Mrunal Thakur. Mrunal Thakur is recently going out and about to promote her upcoming film Super 30 with Hrithik Roshan and the whole spree has only begun, the actress was caught in an ill-fitted yellow number by Soleil Atelier ... ....