HTC

HTC Corporation (Chinese: 宏達國際電子股份有限公司; pinyin: Hóngdá Guójì Diànzǐ Gǔfèn Yǒuxiàn Gōngsī), Full name: (High Tech Computer Corporation). It is a Taiwanese multinational manufacturer of smartphones and tablets headquartered in New Taipei City, Taiwan. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing devices such as mobile phones, touchscreen phones, and PDAs based on Windows Mobile OS. It was the first Brew MP market to mobile network operators who were willing to pay a contract manufacturer for customized products. After initially making smartphones based mostly on Windows Mobile, HTC expanded its focus in 2009 to devices based on Android, and in 2010 to Windows Phone. HTC is also the pioneer in manufacturing the smartphones with Google Android operating system. As of 2011, HTC primarily releases and markets its smartphones under the HTC brand, ranking as the 98th top brand on Interbrand's Best Global Brands 2011 report. A September 2013 media report stated that HTC's share of the global smartphone market is less than 3 percent. However a report published in April 2015 states that the market share has risen to 7.2 percent due to its strong sales of the HTC One M8 and Desire series. The stock price has fallen by 90 percent since 2011.

HTC Sensation

The HTC Sensation is a smartphone designed and manufactured by HTC Corporation that runs the Android 2.3 Gingerbread software stock. Officially announced by HTC on April 12, 2011, the HTC Sensation was launched by Vodafone in key European markets including the United Kingdom on May 19, 2011 and by T-Mobile in the United States on June 12, 2011 (marketed as the HTC Sensation 4G). It was HTC's fifth flagship Android phone and the first HTC phone to support the HTC Sense 3.0 user interface. At the time of its release, the Sensation XE was the world's fastest Android phone.

Software

The device shipped with Android 2.3.3 and includes HTC Sense 3.0 UI.

The device is a part of a new generation of HTC phones that have a signed bootloader. As a consequence, the phones were originally not rootable, thus denying users administrative rights to their phones. The HTC Sensation was initially released with a locked bootloader. Since announcing on July 10, 2011, all HTC Sensation and Sensation 4G have had its bootloader unlocked due to the overwhelming customer feedback since the device's initial release.

Creative director

A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well.

A creative director is a vital role in all of the arts and entertainment industries. In another sense, they can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisement. The creative director is known to guide a team of employees with skills and experience related to graphic design, fine arts, motion graphics, and other creative industry fields. Some example works can include visual layout, brainstorming, and copy writing. Before one assumes the role of a creative director, one must have a preset of experience beforehand. Like anyone else, these types of artists start up from the very beginning in fields that can relate to motion graphics, advertisement in television, and/or book (or magazine) publishing.

Sound design

Sound design is the process of specifying, acquiring, manipulating or generating audio elements. It is employed in a variety of disciplines including filmmaking, television production, theatre, sound recording and reproduction, live performance, sound art, post-production, radio and video game software development. Sound design most commonly involves the manipulation of previously composed or recorded audio, such as sound effects and dialogue. In some instances it may also involve the composition or manipulation of audio to create a desired effect or mood. A sound designer is one who practices the art of sound design.

History

The use of sound to evoke emotion, reflect mood and underscore actions in plays and dances began in prehistoric times. At its earliest, it was used in religious practices for healing or just for fun. In ancient Japan, theatrical events called kagura were performed in Shinto shrines with music and dance.

Plays were performed in medieval times in a form of theatre called Commedia dell'arte, which used music and sound effects to enhance performances. The use of music and sound in the Elizabethan Theatre followed, in which music and sound effects were produced off stage using devices such as bells, whistles, and horns. Cues would be written in the script for music and sound effects to be played at the appropriate time.