Give credit where it's due with data-driven attribution.
How do you measure and optimize marketing spend for all channels, online and off, at once? Google Attribution 360 (formerly Adometry) is here to help. Use it to uncover insights, make a true impact on the customer journey, and improve ROI.
“We are seeing great results… my new budget just came down and fortunately, I was able to use the data to make different decisions than I would have last year.”Lewis Broadnax - Executive Director Web Sales & Marketing, Lenovo
Capabilities
Streamline your view.
Google Attribution 360 unifies and analyzes all available data streams to create a highly accurate model of a marketer’s full efforts.
Gain confidence with a best-in-class approach.
Google Attribution 360 uses a data-driven algorithmic approach to measure the effect each ad has on a conversion when it’s included (or not) in a particular sequence.
Simplify data collection.
Integrations with DoubleClick, Analytics 360, and other Google products simplify the challenge of importing data, eliminating the need for retagging, and ensuring that your data is complete and consistent.
Develop clarity at scale.
With the holistic 360 user interface, you get insights and recommendations in your language, based on your business needs.
TV Attribution
See the impact TV has on your business.
TV Attribution analyzes website and search activity after TV spots air to determine their impact at the most granular level.
Digital Attribution
Make your marketing more effective.
Google Attribution 360 uses a data-driven approach to determine how impactful your ads are, allowing you to make better cross-channel decisions and drive greater returns.
The 360 suite advantage
Seven measurement solutions. One powerful package.
The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your enterprise gain useful insights and get better results every day.
If you need assistance, dedicated support and services ensure that help is there when you need it.
Success Stories
Our Customers
Carat
Carat helps a leading automotive brand drive marketing innovation with a clear view of cross-channel customer behavior.
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Lenovo
Find out how Lenovo reached a radically new view of marketing results with data-driven attribution.
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Open Colleges
Google Attribution 360 helps Open Colleges see how TV ads turn into online leads
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Featured Resources
Product Overview
Marketing Analytics and Attribution
Know what every marketing dollar is doing for you.
Learn more about how Attribution 360 helps you measure and optimize marketing spend for online and offline channels.
Whitepaper
Marketing Analytics and Attribution
Attribution drives marketing impact.
Companies are demanding more accountability for every marketing dollar. Find out how marketers are embracing attribution in a study from Forrester Research.
Video
Measurement Strategy
Turn TV insights into measurable actions.
Nest uses the Google Analytics 360 Suite to unlock meaningful insights and improve cross-channel marketing efficacy.