HTML5, mobile, and in-app

HTML5 creatives can be served in any environment, including on desktops, mobile web browsers, or inside mobile apps.

Desktop HTML5 creatives are built using HTML5 and associated technologies that are served onto desktop browsers. Mixed mode can be used which is when two creatives (HTML5 and Flash) are in the same creative type in Studio.

Mobile Web HTML5 creatives are built using HTML5 and associated technologies that serves into browsers on mobile devices (phones and tablets).

Mobile in-app creatives are displayed inside a mobile app. DoubleClick supports in-app ad serving on MRAID-compliant networks.