24 Hours of Daytona

The 24 Hours of Daytona, currently known as the Rolex 24 At Daytona for sponsorship reasons, is a 24-hour sports car endurance race held annually at Daytona International Speedway in Daytona Beach, Florida. It is run on a 3.56-mile (5.73 km) combined road course, utilizing portions of the NASCAR tri-oval and an infield road course. Since its inception, it has been held the last weekend of January or first weekend of February, part of Speedweeks, and it is the first major automobile race of the year in the United States. It is also the first race of the season for the WeatherTech SportsCar Championship.

The race has had several names over the years. Since 1991, the Rolex Watch Co. is the title sponsor of the race under a naming rights arrangement, replacing Sunbank (now SunTrust) which in turn replaced Pepsi in 1984. Winning drivers of all classes receive a steel Rolex Daytona watch.

In 2006, the race moved one week earlier into January to prevent a clash with the Super Bowl, which had in turn moved one week later into February a few years earlier.

24 Hours

24 Hours or Twenty Four Hours may refer to:

Fiction

Media

Music

WeatherTech SportsCar Championship

The WeatherTech SportsCar Championship is a sports car racing series based in the United States and Canada and organized by the International Motor Sports Association (IMSA). It is a result of a merger between two existing North American sports car racing series, the American Le Mans Series and Rolex Sports Car Series. The initial United SportsCar Championship name of the series was announced on March 14, 2013, while Rolex SA signed their Tudor brand to a title sponsorship deal. WeatherTech later signed a deal to take over title sponsorship of the series starting in 2016, rebranding the series.

The inaugural 2014 season began with the Rolex 24 Hours of Daytona on January 25–26 and ended with the Petit Le Mans on October 4. João Barbosa and Christian Fittipaldi with Action Express Racing claimed both the drivers' and team championships. Chevrolet won the manufacturer's championship.

History

On September 5, 2012 it was announced that the Grand-Am Road Racing sanctioning body would be merging with the Braselton based International Motor Sports Association, and as such both bodies would be merging their premiere sports car series, the Rolex Sports Car Series and American Le Mans Series respectively, with plans to debut in 2014. On November 20, 2012 the merger committee announced that SME Branding were selected to develop the name, logo and identity of the new series.

Daytona Beach, Florida

Daytona Beach is a city in Volusia County, Florida, United States. It lies about 51 miles (82.1 km) northeast of Orlando, 86 miles (138.4 km) southeast of Jacksonville, and 242 miles (389.5 km) northwest of Miami. In the 2010 U.S. Census, it had a population of 61,005. It is a principal city of the Deltona–Daytona Beach–Ormond Beach, FL metropolitan statistical area, which was home to 590,289 people in 2010. Daytona Beach is also a principal city of the Fun Coast region of Florida.

The city is historically known for its beach where the hard-packed sand allows motorized vehicles to drive on the beach in restricted areas. This hard-packed sand made Daytona Beach a mecca for motorsports, and the old Daytona Beach Road Course hosted races for over 50 years. This was replaced in 1959 by Daytona International Speedway. The city is also the headquarters for NASCAR.

Daytona Beach hosts large groups of out-of-towners that descend upon the city for various events, notably Speedweeks in early February when over 200,000 NASCAR fans come to attend the season-opening Daytona 500. Other events include the NASCAR Coke Zero 400 race in July, Bike Week in early March, Biketoberfest in late October, and the 24 Hours of Daytona endurance race in January.

Rolex

Rolex SA and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands. Founded by Alfred Davis and Hans Wilsdorf in London, England in 1905 as Wilsdorf and Davis, Rolex moved its base of operations to Geneva, Switzerland in 1919.

Forbes ranked Rolex No.72 on its 2014 list of the world's most powerful global brands. Rolex is the largest single luxury watch brand, producing about 2,000 watches per day, with estimated 2012 revenues of US$7.7 billion.

The company is owned by the Hans Wilsdorf Foundation, a family private trust which does not pay corporate tax.

History

Alfred Davis and his brother-in-law Hans Wilsdorf founded Wilsdorf and Davis, the company that would eventually become Rolex SA, in London, England in 1905. Wilsdorf and Davis' main commercial activity at the time involved importing Hermann Aegler's Swiss movements to England and placing them in high-quality watch cases made by Dennison and others. These early wristwatches were sold to jewellers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked "W&D" inside the caseback.