10 Best Ad Campaigns

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• published: 06 Aug 2016
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From The Most Interesting Man in the World to the strange Burger King chicken these are some of the most popular ads ever shown! Subscribe to Knowledge Feed for Myth Mania Mondays, Fact Tree Tuesdays, Wildlife Wednesdays, Origin Thursdays, Fun Fact Fridays & Wildcard Weekends. 6. The Most Interesting Man In The World So much of this ad campaign is memorable. From the middle aged man himself to the often parodied tagline “I don’t always drink beer, but when I do, I prefer Dos Equis… Stay thirsty, my friends,” there is not much about these commercials that is easy to forget. The commercials are full of brilliantly funny one lines such as “He’s won trophies for his game face alone.” The campaign was launched in 2007 and is still going strong to this day. It helped Dos Equis become one of the fastest growing beers in the country and turned the title character, played perfectly by journeyman actor Paul Goldsmith, into an easily recognizable star. 5. The Hire BMW had an innovative idea in the early 2000’s. Create an hour long web video that would be released in installments online. This concept seemed slightly crazy at the time, not many people were watching videos on the internet as high quality video files could take days to download. But BMW had a lot of faith in the idea, pouring a whopping 17 million dollars into the campaign and enlisting the help of big name directors Ang Lee and David Fincher and star actor Clive Owen. The resulting action themed videos feature Owen transporting people or precious cargo from one place to another while escaping perilous danger. The ad’s also feature its product, the BMW, being destroyed, something that was counterintuitive and considered a big no-no in the advertising community. The ad’s were a mega success and eventually went on to win a Titanium Lion at Cannes and also became a case study at Harvard Business School. 4. Dumb Ways to Die Most public safety spots on TV are very straightforward and boring. This animated PSA for Melbourne’s Metro Trains is the exact opposite. The animated advertisement features funny characters recreating dumb ways to die such as poking a grizzly bear or using your privates as piranha bait. Accompanying the commercial were posters and displays around Melbourne’s Metro train stations, toys based on the characters, an educational book and a mobile app. The ad won all kinds of awards and actually became the most awarded campaign ever. 3. Fragile Childhood Alcoholism is a disease that often destroys lives. For children, seeing the effects of alcoholism in a parent is hard to understand and can be terrifying as this ad campaign so brilliantly demonstrates. The campaign, whose ads air in Finland, is meant to shed light on the fact that we really don’t know how much parental drinking problems affect children. The ad takes you through an assortment of normal everyday activities that parents and children go through, like a parent buckling a child into their car seat. But instead of parents we see monsters that would make John Carpenter proud. At the end of the commercial the poignant question “How do our children see us when we’ve been drinking?” is asked to the audience. Not only is the campaign supporting a worthwhile cause, the commercial is brilliantly done and has caused people at the very least to have a discussion about the subject matter. 2. Back to the Start This ad created by Chipotle was originally not meant to be an ad at all. It was initially conceived to be an introductory video for a new loyalty program. It ended up being the chain’s first national TV spot and it made a massive splash. The animated commercial features a farmer building a huge industrialized farming compound and then replacing it with a farming compound that has more sustainable and humane practices. The song featured in the spot is Willie Nelson’s cover of Coldplay’s “The Scientist,” which fits in perfectly with the tone of the animated video. Chipotle put the ad on YouTube, and after an overwhelmingly positive response, was aired in movie theatres. It also showed that an ad does not necessarily have to be restricted to 30 seconds or a minute as it was over two minutes long. 1. Campaign for Real Beauty Most advertisements involve unrealistically good looking people trying to sell some product or other. Most commercials take you to a place you want to be, not one you already know. Dove decided to do things a bit differently when trying to sell its line of beauty products. Rather than showing the perfect looking twenty something model using its products, this campaign focused on real women, whether slightly overweight or over the age of 40. The ad campaign is universally regarded as groundbreaking, brave and extremely authentic. It turned the advertising world on its head and gave people a refreshing look and a new perspective on the meaning of what it is to be beautiful.