Retail

Omnichannel Retailing | The Digital Store of the Future | Cognizant

• Report rights infringement
• published: 01 Sep 2015
• views: 40784

http://www.cognizant.com/retail Today’s consumers want to seamlessly shop whenever and wherever they are. In order to meet these demands, retailers must bring the physical and digital shopping worlds into one omnichannel experience. Cognizant helps retailers turn these possibilities into new business opportunities. While online shopping has become a defining activity of the 21st century, 95% of all sales are the result of a combination of online, mobile, and in-store interactions. Unifying these provides a more seamless experience for the shopper and more sales opportunities for businesses. For example, mobile alerts inform nearby shoppers of new products and promotions in order to capture their attention while RFID tags and QR codes on product tags help them learn about item details and read reviews. Arming store associates with data about a shopper and product information helps them to provide a more personalized experience to the consumer. Using social interactions as a visual focal point in a store can help positively influence shoppers. Virtual dressing rooms allow shoppers to virtually try on outfits in-store or at home. And data gathered from the dressing room can inform product recommendations and customer insight. Similarly, interactive displays attract shoppers by sending rich media to their mobile devices when they pick up a product. Transitioning to an omnichannel experience can be daunting, but Cognizant can help retailers succeed in this new, digital environment. Our end-to-end services cover web, mobile, stores, contact centers, and digital marketing to create a shopper-first approach. Launch your store into the future of shopping with Cognizant. Click the link above to learn more.