- published: 22 Mar 2016
- views: 2144
The phrase mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."
Mobile commerce is worth US$230 billion, with Asia representing almost half of the market, and has been forecast to reach US$700 billion in 2017. According to BI Intelligence in January 2013, 29% of mobile users have now made a purchase with their phones. Walmart estimated that 40% of all visits to their internet shopping site in December 2012 was from a mobile device. Bank of America predicts $67.1 billion in purchases will be made from mobile devices by European and U.S. shoppers in 2015. Mobile retailers in UK alone are expected to increase revenues up to 31% in FY 2013–14.
The Global Mobile Commerce Forum, which came to include over 100 organisations, had its fully minuted launch in London on 10 November 1997. Kevin Duffey was elected as the Executive Chairman at the first meeting in November 1997. The meeting was opened by Dr Mike Short, former chairman of the GSM Association, with the very first forecasts for mobile commerce from Kevin Duffey (Group Telecoms Director of Logica) and Tom Alexander (later CEO of Virgin Mobile and then of Orange). Over 100 companies joined the Forum within a year, many forming mobile commerce teams of their own, e.g. MasterCard and Motorola. Of these one hundred companies, the first two were Logica and Cellnet (which later became O2). Member organisations such as Nokia, Apple, Alcatel, and Vodafone began a series of trials and collaborations.
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Did you know that Today, North Americans access the web through mobile devices more often than computers? That they use their smartphones increasingly to buy items online? Mobile Commerce is booming, and if your company sells products online, it’s a great opportunity you don’t want to miss! Let’s take a look at some key facts! (Key fact #1) Today, More than a 3rd of e commerce transactions are made on a mobile device. While eCommerce is growing fast, mobile Commerce is gaining an increasing share of the whole pie. … and it’s only the beginning! (Key fact #2) Smartphones are the dominant mobile channel worldwide More than 56% of North Americans now own a smartphone iPhones are #1 in Canada, but Android is huge too, and continues to grow. (Key fact #3) The main constraint to M-commerce’s...
Great video from Ericsson. Simply put, M-Commerce gives those without bank accounts access to a new world of goods and services, and allows those who do have bank accounts to safely and securely control their finances while on the move. So simple, yet so powerful. And Ericsson's M-Commerce portfolio helps to make it even simpler, with such offerings as the Ericsson Wallet Platform, which enables secure and convenient mobile financial services such as money transfers and making payments. With a world of 50 billion connected devices expected by 2020, the power of M-Commerce is here to stay.
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Facts and figures about the impact of mobile commerce on everyday life
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Money20/20 organizes the largest global events enabling payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. With 10,000+ attendees, including more than 1,000 CEOs, from over 3,000 companies and 75 countries, expected at its 2015 U.S. event, Money20/20 is critical to realizing the vision of disruptive ways in which consumers and businesses manage, spend and borrow money. The next Money20/20 will be held in Las Vegas, October 25-28, 2015, followed by Money20/20 Europe at the Bella Center in Copenhagen, Denmark, April 4-7, 2016. http://www.money2020.com/register
How Mobile commerce is changing the shopping experience. Get a mobile-responsive ecommerce website here - http://www.intelex.ca/in_1818