DFP Audience
Leverage visitor data to better target and monetize your advertising.
Overview
DFP Audience setup guide
First-party audience segments
- First-party audience segments
- How first-party membership is determined
- Create first-party audience segments
- Build first-party segments based on pixel tags
- Build first-party segments based on mobile advertising IDs
- Segments from data management platforms
- Batch upload identifiers to audience segments
- Pre-populate a segment