Eazy-E

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Eric Lynn Wright (September 7, 1964 – March 26, 1995), better known by his stage name Eazy-E, was an American rapper who performed solo and in the hip hop group N.W.A. Wright is affectionately called "The Godfather of Gangsta Rap". He was born to Richard and Kathie Wright in Compton, California. After dropping out of high school in the tenth grade, he supported himself primarily by selling drugs before founding Ruthless Records and becoming a rapper. When Ruthless artist Ice Cube wrote "Boyz-n-the-Hood", Dr. Dre, Cube, and Eazy formed N.W.A. After DJ Yella, MC Ren, and Arabian Prince joined the group, N.W.A released N.W.A. and the Posse. In 1988, they released their most controversial album, Straight Outta Compton. The group released two more albums and then disbanded after Eazy released Dr. Dre from his contract.

Eazy's main influences included 1970s funk groups, contemporary rappers, and comedians. When reviewing Eazy's albums, many critics noted his unique overall style, with Steve Huey of the All Music Guide remarking: "While his technical skills as a rapper were never the greatest, his distinctive delivery...over-the-top lyrics, and undeniable charisma made him a star."

G-Eazy

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Gerald Earl Gillum, known by his stage name G-Eazy (or Young Gerald), is an American hip hop recording artist and record producer from Oakland, California. His major-label debut album, These Things Happen, wed in 2014 and peaked at number 3 on the US Billboard 200. His second hit album, When It's Dark Out, was released on December 4, 2015.

Early life

When Gillum was in the first grade, his mother left his father (who is an associate professor of art at CSU Fresno) to move Gillum and his younger brothers (James Wolcott Gillum) and (Noah Gillum) in with his grandparents in Berkeley, California. They later moved to North Oakland, although Gillum continued attending school in Berkeley. When Gillum was around 12 years old, his mother began dating a woman, Melissa Mills; this initially confused and embarrassed Gillum, who didn't understand the change in his mother's personal life. However, as he came to accept Mills as a part of the family and grew close to her, Mills became depressed while on drugs to treat her manic depressive disorder. One day, Gillum came home to find Mills dead from an overdose. Gillum details his experience in the last verse of his track, "Everything Will Be OK", on his second studio album, When It's Dark Out.

I Mean It

"I Mean It" is a song by American rapper G-Eazy. It was released on May 13, 2014, as the fifth single from his third studio album These Things Happen (2014). The song was produced by Eazy himself and Remo. The song tied with "Drifting" to become his second highest charting single, peaking at number 98 on the US Billboard Hot 100, more than six months after its original release. A remix was released featuring an additional verse by Rick Ross.

Music video

The video premiered on Vevo and followed by YouTube on May 28th, 2014. It was produced by Abby Vo directed by Bobby Bruderle, who is a companion of G-Eazy having done photography work for him since 2011 and directing other videos of his such as "Almost Famous" and "Been On". In the video G-Eazy expresses himself to the world of news in an "My Name Is" and/or Anchorman-esque fashion. In the video G-Eazy plays a news anchor interviewing himself and presenting to many interesting characters going through their daily lives, many of which are rappers or crew members associated with G-Eazy.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Vine pull schemes

Vine pull schemes are programs whereby grape growers receive a financial incentive to pull up their grape vines, a process known as arrachage in French. A large program of the kind was initiated by the European Union (EU) in 1988 to reduce the wine lake glut from overproduction and declining demand. In the first five years of the program, growers, mainly in southern France and southern Italy, were paid to destroy 320,000 hectares or 790,400 acres (3,199 km²) of vineyard. This was the equivalent to the entire vineyard area of the world’s fourth largest grower of grapes, the United States. The EU has recently resumed a vine pull scheme and Plan Bordeaux proposes additional vine pulls to increase prices for generic Bordeaux wine.

It is believed that this has contributed to the "global wine shortage". Research by America's Morgan Stanley financial services firm says demand for wine "exceeded supply by 300m cases in 2012".

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