Abbott Mead Vickers BBDO

AMV BBDO is an advertising agency that works with over 85 brands, including BT, Sainsbury’s, Diageo, Walkers and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media.

History

AMV was founded by David Abbott, Peter Mead and Adrian Vickers.

AMV is part of the BBDO network, the third largest agency network in the world, with 287 offices across 79 countries. BBDO is consistently ranked in the Gunn Report (the major independent audit of creative achievement) as the most successful creative network in the world. BBDO is part of the Omnicom Group.

AMV's in-house capability includes: community management, data analysis, low cost video content production, live event management and brand partnerships.

AMV has produced several award-winning campaigns, including Guinness ‘surfer’ and more recent work:

Alex Grieve & Adrian Rossi are Executive Creative Directors and Ian Pearman is Chief Executive.

AMV

AMV is a three-letter initialism with multiple meanings, as described below:

BBDO

BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO (Barton, Durstine & Osborn) and Batten Co. the agency became BBDO. BBDO Worldwide has been named the "Most Awarded Agency Network in the World" by The Gunn Report for six consecutive years beginning 2005. It has won "Network of the Year" at the Cannes Lions five times. With more than 15,000 employees in 289 offices in 80 countries, it is the largest of three global networks (BBDO, DDB, TBWA) of agencies in Omnicom's portfolio. BBDO was named Global Agency of the Year by Adweek in 2011. It has also been named Agency of the Year in 2005 by Adweek, Advertising Age, and Campaign. In 2006, Mayor Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City.

Origins

The Barton & Durstine agency (founded by Bruce Fairchild Barton and William H. Johns) opened in January 1919, and when Alex Osborn joined the company, the company was named Barton, Durstine, and Osborn. In 1928, the Batten Company (then managed by William H. Johns) merged with Barton, Durstine, and Osborn to form BBDO. The second B represents Barton.