Izzy Bizu

Isobel Beardshaw (born 28 April 1994), best known as Izzy Bizu, is a British singer-songwriter, of partial Ethiopian descent, signed to Epic Records. Bizu has garnered mainstream radio support from BBC Radio 1’s Annie Mac and Phil Taggart and BBC Radio 1Xtra's Trevor Nelson. She has supported Sam Smith,Rudimental, and Foxes on their latest UK tours. In November 2015, Bizu was shortlisted for a Brit Critics' Choice award and longlisted for BBC's Sound of... 2016.

Biography

Bizu is from South West London. Born to an Ethiopian mother and English father, she grew up listening to Ella Fitzgerald, Bettye Swann and James Brown and draws on these influences alongside newer influences such as Amy Winehouse and Adele to create a fusion of soul, funk, jazz and pop.

Career

2013: Coolbeanz

Bizu won an open mic night competition in February 2013 winning over the crowd, which included Emeli Sande and Naughty Boy, who were in attendance. She released her first independent EP Coolbeanz in September 2013 debuting at number 3 on the iTunes Soul and RnB Chart and selling 50,000 copies. The EP’s lead single "White Tiger" was also chosen as Zane Lowe’s ‘Next Hype’. In October 2013 she supported Sam Smith on his UK tour and in November Jamie Cullum handpicked her to open for him at The Roundhouse in London.

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Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Sony Music Entertainment

Sony Music Entertainment Inc. (sometimes known as Sony Music or by the initials, SME) is an American music corporation managed and operated by Sony Corporation of America (SCA), a subsidiary of Japanese conglomerate Sony Corporation. In 1929, the enterprise was first founded as American Record Corporation (ARC) and, in 1938, was renamed Columbia Recording Corporation, following ARC's acquisition by CBS. In 1966, the company was reorganized to become CBS Records. In 1987, Sony Corporation of Japan bought the company, and in 1991, renamed it SME. It is the world's second largest recorded music company, after Universal Music Group.

In 2004, SME and Bertelsmann Music Group merged as Sony BMG Music Entertainment. When Sony acquired BMG's half of the conglomerate in 2008, Sony BMG reverted to the SME name. The buyout led to the dissolution of BMG, which then relaunched as BMG Rights Management. Out of the "Big Three" record companies, with Universal Music Group being the largest and Warner Music Group, SME is middle-sized.

Live Lounge

The Live Lounge is a segment on the British radio station BBC Radio 1 and BBC Radio 1Xtra. Originally hosted by Jo Whiley on her mid-morning radio show and then by Fearne Cotton from 2009 until 2015. It is now hosted by Clara Amfo, she has been the host since May 2015. it exhibits well-known artists usually performing one song of their own and one by another artist, in an acoustic format. The 'Live Lounge' itself is also a physical room in the Radio 1 studios, from where some of the performances are broadcast; however, due to its size, many are done from the BBC Maida Vale Studios. Since 2009, Trevor Nelson has hosted Live Lounges on his BBC Radio 1Xtra show.

The songs chosen as cover versions are often a completely different genre to that which the artist usually performs, and offer a new perspective on the original. Jamie Cullum's cover of Pharrell Williams's "Frontin'" led to Cullum being signed to Pharrell's label Star Trak when played to him at a later visit to The Jo Whiley Show, and was added to his 2003 album Twentysomething.