Simca

Simca (Société Industrielle de Mécanique et Carrosserie Automobile, Mechanical and Automotive Body Manufacturing Company) was a French automaker, founded in November 1934 by Fiat and directed from July 1935 to May 1963 by Italian Henri Théodore Pigozzi (born Enrico Teodoro Pigozzi, 1898–1964). Simca was affiliated with Fiat and then, after Simca bought Ford's French activities, became increasingly controlled by the Chrysler Group. In 1970, Simca became a subsidiary and brand of Chrysler Europe, ending its period as an independent company. Simca disappeared in 1978, when Chrysler divested its European operations to another French automaker, PSA Peugeot Citroën. PSA replaced the Simca brand with Talbot after a short period when some models were badged as Simca-Talbots.

During most of its post-war activity, Simca was one of the biggest automobile manufacturers in France. The Simca 1100 was for some time the best-selling car in France, while the Simca 1307 and Simca Horizon won the coveted European Car of the Year title in 1976 and 1978, respectively—these models were badge engineered as products of other marques in some countries. For instance the Simca 1307 was sold in Britain as the Chrysler Alpine, and the Horizon was also sold under the Chrysler brand.

Simca Aronde

The Simca Aronde is an automobile which was manufactured by the French automaker Simca from 1951 to 1963. It was Simca's first original design (earlier models were all to a greater or lesser extent based on Fiats), as well as the company's first unibody car."/ Aronde -hirondelle" means "swallow" in Old French and it was chosen as the name for the model because Simca's logo at that time was a stylized swallow.

The three generations

There were three generations of the model: the 9 Aronde, made from 1951 to 1955, the 90A Aronde, made from 1955 to 1958, and the Aronde P60 , which debuted in 1958 and continued until the model was dropped in 1964. Some 1.4 million Arondes were made in total, and this model alone is largely responsible for Simca becoming the second-biggest French automaker at the end of the 1950s.

Simca 9 Aronde

The first Aronde debuted in the spring of 1951 but initially only a few hundred pre-production cars were distributed to carefully selected "guinea-pig" buyers, and the full production version was finalised only in time for the Paris Motor Show, becoming available for sale in October 1951. The full production version incorporated various detailed changed when compared to the pre-volume production cars, including a changed material for the seat covers and a moulded plastic dash-board which at the time appeared very modern when compared to the metal dashboard on the Aronde's most obvious competitor, the Peugeot 203. A few months later, at the start of 1952, space was found to position the battery under the bonnet/hood: in the original cars the battery was stowed under the front seat.

Simca 1000

The Simca 1000 is a small, rear-engined, four-door saloon which was manufactured by the French automaker Simca from 1961 to 1978.

Origins

The origins of the Simca 1000 lie not in France but in Italy. Simca’s President-director general, Henri Pigozzi, had been born in Turin and had known Fiat’s founder, Giovanni Agnelli from 1922 till Agnelli’s death in 1945: the Agnellis still controlled Fiat. Fiat would remain Simca’s dominant share holder till 1963. Pigozzi remained a regular visitor to Fiat’s vast Turin operation throughout his time at the head of Simca, and when Pigozzi visited it was as an honoured friend.

Following the launch in 1955 of the well received Fiat 600, Fiat’s development department, still headed up by the legendary designer-engineer Dante Giacosa, set about planning for its successor. The replacement foreseen would be a little larger and more powerful than the current car, reflecting growing prosperity in Italy at the time. Two projects were run in parallel: “Project 119” was for a two door successor, building on the strengths of the current model, while “Project 122” was for a more radically differentiated four door successor. The entrance to the inner sanctum of Fiat’s Development Department would have been blocked to most visitors, but Pigozzi’s privileged relationship with the Agnellis opened even these doors, and during the late 1950s he took a particular interest in the Department. It became clear that Pigozzi’s intentions to extend the Simca range further down in the small car sector aligned closely with Fiat’s own “Projects 119” and “122”, intended to build a presence upmarket from the Fiat 600. Pigozzi obtained the agreement of the Fiat directors to select one of the six different rather boxy four-door clay models and mock-ups that then comprised the output of “Project 122” to be developed into Simca’s new small car.