Mayhem (advertising character)
Mayhem is an advertising character created by Leo Burnett Worldwide for Allstate Insurance. Burnett pitched the character to Allstate as "Mr. Mayhem", comparing him to the character Mr. White from the 1992 film Reservoir Dogs played by Harvey Keitel.
Mayhem has been played by Dean Winters since the campaign was launched in April 2010.
Commercials
The formula for almost every Mayhem commercial has been the same. To begin the commercial, a situation is set up with Mayhem explaining what is going on and hinting at what is about to happen. For instance, a 2015 ad features Mayhem as a portable grill hastily put back into a car before being put out, which leads to an explosion when the still-burning embers ignite an enormous bottle of lighter fluid. Once the end result is revealed, Mayhem warns that certain "cut-rate" policies are lacking in coverage, advising the viewers to get their insurance policies through Allstate.
In some ads, Mayhem also has advised against going without roadside assistance. In three separate situations, he described what could happen in the face of a catastrophe while driving; these consisted of having to stay in a creepy roadside motel overnight because one's car ran out of fuel, being forced to change a tire in a heavy downpour, being forced to stay at an awkward family gathering because one's car battery died, and potentially becoming a victim of crime due to a breakdown in the wrong neighborhood.