MBC Max (branded as MBC MAX) is a free-to-air movie channel that broadcasts non-stop Hollywood films (and sometimes films from other countries) 24/7 and it is an alternative to its sister channel MBC 2.
The aim of MBC Max is to broadcast more choices of films, including more MBC premieres and first-time-on-TVs, for MBC's audience in the Middle East and North Africa. However, the films features on MBC Max seem milder in content than the films featured on MBC 2, although the pre-launch promotion hinted that MBC Max was created for a wider range of film audiences.
MBC Max HD launched on 1st July 2011.
The other channels of the MBC Group had been promoting MBC Max for a little over a month before its official release. A trial broadcast was launched on October 22, 2008, and during that time it simply showed its own promotional TV ad in a loop. The channel was finally officially launched on October 26 at 7:00 pm U.A.E. time. Its first film was Spider-Man.
As mentioned earlier, MBC Max shows films with milder content than on MBC 2, which means MBC Max may not show horror films and related genres. MBC Max does not show any film that contains extreme forms of violence. MBC Max even has slightly more censorship than MBC 2, but mostly with audio simply to remove the majority of a certain film's bad language, as well as bigger cuts of kissing and other sexual scenes.