Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Alessia Cara

Alessia Caracciolo (Italian pronunciation: [aˈlɛssja kaˈrattʃolo]; born July 11, 1996), better known as Alessia Cara, is a Canadian singer and songwriter. She is signed to EP Entertainment and Def Jam Recordings and is best known for "Here", her debut single from her debut album, Know-It-All, released November 13, 2015. A sleeper hit, the song reached the top 5 in the United States and the top 20 in Canada. Prior to her work with EP and Def Jam, Cara was known for her acoustic song covers on YouTube.

Early life

Alessia Caracciolo, known as Alessia Cara, was born in Brampton, Ontario, Canada, a city just outside Toronto, where she attended Cardinal Ambrozic Catholic Secondary School. She is of Italian descent from Calabria; her father was born in Canada, to Italian parents, and her mother is an Italian immigrant. As a child, she wrote poetry and did theatre. At the age of 10 she began playing guitar and taught herself how to play various songs. At the age of 13 she began her own YouTube channel where she posted covers of songs that she performed.

Music

Music is an art form and cultural activity whose medium is sound and silence. The common elements of music are pitch (which governs melody and harmony), rhythm (and its associated concepts tempo, meter, and articulation), dynamics (loudness and softness), and the sonic qualities of timbre and texture (which are sometimes termed the "color" of a musical sound). Different styles or types of music may emphasize, de-emphasize or omit some of these elements. Music is performed with a vast range of instruments and with vocal techniques ranging from singing to rapping, and there are solely instrumental pieces, solely vocal pieces and pieces that combine singing and instruments. The word derives from Greek μουσική (mousike; "art of the Muses"). In its most general form, the activities describing music as an art form include the production of works of music (songs, tunes, symphonies, and so on), the criticism of music, the study of the history of music, and the aesthetic examination of music. Ancient Greek and Indian philosophers defined music as tones ordered horizontally as melodies and vertically as harmonies. Common sayings such as "the harmony of the spheres" and "it is music to my ears" point to the notion that music is often ordered and pleasant to listen to. However, 20th-century composer John Cage thought that any sound can be music, saying, for example, "There is no noise, only sound."

Windows Live Messenger

Windows Live Messenger (formerly MSN Messenger) is a discontinued instant messaging client developed by Microsoft for Windows, Xbox 360, BlackBerry OS, iOS, Java ME, S60 on Symbian OS 9.x, and Zune HD. It connected to the Microsoft Messenger service while also having compatibility with Yahoo! Messenger and Facebook Messenger. The client was first released as MSN Messenger on July 22, 1999, and was marketed under the MSN branding until 2005 when it was rebranded under Windows Live and has since been officially known by its present name, although its previous name was still used colloquially by most of its users. In June 2009, Microsoft reported the service attracted over 330 million active users each month, placing Messenger among the most widely used instant messaging clients in the world.

Following the acquisition of Skype Technologies in May 2011, Microsoft added interoperability between Skype and Microsoft accounts, allowing Skype (which had features unique to its platform and a wider user base) to communicate with Messenger contacts. In 2013, Windows Live Messenger was discontinued and Microsoft began ceasing service to existing clients. The service in China remained active for another 18 months, and ceased operations on October 31, 2014.

Dance music

Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement. In terms of performance, the major categories are live dance music and recorded dance music. While there exist attestations of the combination of dance and music in ancient times (for example Ancient Greek vases sometimes show dancers accompanied by musicians), the earliest Western dance music that we can still reproduce with a degree of certainty are the surviving medieval dances. In the Baroque period, the major dance styles were noble court dances (see Baroque dance). In the classical music era, the minuet was frequently used as a third movement, although in this context it would not accompany any dancing. The waltz also arose later in the classical era. Both remained part of the romantic music period, which also saw the rise of various other nationalistic dance forms like the barcarolle, mazurka and polonaise.

Modern popular dance music initially emerged from late 19th century's Western ballroom and social dance music. During the early 20th century, ballroom dancing gained popularity among the working class who attended public dance halls. Dance music became enormously popular during the 1920s. In the 1930s, called the Swing era, Swing music was the popular dance music. In the 1950s, Rock and roll became the popular dance music. The late 1960s saw the rise of soul and R&B music. The rise of disco in the early 1970s led to dance music becoming popular with the public. By the late 1970s, a new form of dance music was developing. This music, made using electronics, is a style of popular music commonly played in dance music nightclubs, radio stations, shows and raves. Many subgenres of electronic dance music have evolved.