YouTube

YouTube is a video-sharing website headquartered in San Bruno, California, United States. The service was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for US$1.65 billion. YouTube now operates as one of Google's subsidiaries. The site allows users to upload, view, rate, share and comment on videos, and it makes use of WebM, H.264/MPEG-4 AVC, and Adobe Flash Video technology to display a wide variety of user-generated and corporate media video. Available content includes video clips, TV clips, music videos, movie trailers and other content such as video blogging, short original videos, and educational videos.

Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, Hulu, and other organizations offer some of their material via YouTube, as part of the YouTube partnership program. Unregistered users can watch videos, and registered users can upload videos to their channels. Videos considered to contain potentially offensive content are available only to registered users affirming themselves to be at least 18 years old.

Stop motion

Stop motion is an animation technique that physically manipulates an object that appears to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence. Dolls with movable joints or clay figures are often used in stop motion for their ease of repositioning. Stop motion animation using plasticine is called clay animation or "clay-mation". Not all stop motion requires figures or models; many stop motion films can involve using humans, household appliances and other things for comedic effect. Stop motion using objects is sometimes referred to as object animation.

Terminology

The term "stop motion", related to the animation technique, is often spelled with a hyphen, "stop-motion". Both orthographical variants, with and without the hyphen, are correct, but the hyphenated one has, in addition, a second meaning, not related to animation or cinema: "a device for automatically stopping a machine or engine when something has gone wrong" (The New Shorter Oxford English Dictionary, 1993 edition).

Cartoon Network

Cartoon Network is an American basic cable and satellite television channel that is owned by the Turner Broadcasting System division of Time Warner. The channel airs primarily animated programming, ranging from action to animated comedy. It was founded by Betty Cohen and launched on October 1, 1992.

It is primarily aimed at children and teenagers between the ages of 7–16, and also targets older teens and adults with mature content during its late night daypart Adult Swim, which is treated as a separate entity for promotional purposes and as a separate channel by Nielsen for ratings purposes. A Spanish language audio track for select programs is accessible via SAP; some cable and satellite companies offer the Spanish feed as a separate channel.

As of February 2015, Cartoon Network is available to approximately 96.4 million pay television households (82.8% of households with television) in the United States.

History

Development

On August 4, 1986, Ted Turner's Turner Broadcasting System acquired Metro-Goldwyn-Mayer/United Artists from Kirk Kerkorian; due to concerns over the debt load of his companies, on October 17, 1986, Turner was forced to sell MGM back to Kerkorian after approximately only 74 days of ownership. However, Turner kept much of MGM's film and television library made prior to May 1986 (as well as some of the United Artists library) and formed Turner Entertainment.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Creative director

A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well.

A creative director is a vital role in all of the arts and entertainment industries. In another sense, they can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisement. The creative director is known to guide a team of employees with skills and experience related to graphic design, fine arts, motion graphics, and other creative industry fields. Some example works can include visual layout, brainstorming, and copy writing. Before one assumes the role of a creative director, one must have a preset of experience beforehand. Like anyone else, these types of artists start up from the very beginning in fields that can relate to motion graphics, advertisement in television, and/or book (or magazine) publishing.