The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with driving the growth of mobile marketing, advertising, and media. Launched in December 2010, the IAB Mobile Center has created standards and best practices, and provided research and insights that have helped accelerate the growth of the mobile ecosystem.

Under the guidance of a Mobile Board of Directors, we pursue an agenda focused on improving mobile creative, creating a reliable and accountable measurement regime, smoothing supply chain problems, advocating for the industry in Washington DC, and educating buyers and sellers of advertising alike as to how mobile changes consumer behavior.

Participation in the IAB Mobile Marketing Center of Excellence is open to all IAB Member companies. There are two tiers of membership:  Board and Supporting Members.  All members enjoy a close working relationship with Mobile Center staff, and the opportunity to drive, and to lead, IAB initiatives that make mobile work for everyone.

Make Mobile Work

View the Board of Directors

Board Membership

Supporting Membership